Melissa Anunson

Marketing Campaign Coordinator

Melissa Anunson joined Executive Education as a marketing campaign coordinator in January 2007. Acting as the liaison between the marketing services team and the program directors and coordinators, she offers a strong background in integrated marketing, direct mail and new product development.

Prior to joining the Wisconsin School of Business, Melissa worked in the meetings and convention industry as the marketing manager of PC/NAMETAG. There, she honed her project management skills working with agencies, vendors and internal clients. Through her innovative work on the company’s new product development committee, she was named as inventor on four patent-pending products.

Melissa earned her B.B.A. here on the University of Wisconsin-Madison campus in Grainger Hall.

See Melissa to obtain:

• Assistance in building an integrated communication plan for your Executive Education program area
• Help in submitting a project for Executive Education Marketing Services