Matt O'Hern

Faculty Advisor: Aric Rindfleisch

Matt O’Hern is a doctoral student in Marketing at the University of Wisconsin Madison. His main area of interest is new product development with a special focus on the ways in which firms work with their customers to cocreate value. Matt received an MBA with a concentration in Marketing from Indiana University in 2000. Before entering the PhD program in 2003, Matt worked for three years as an International Project Manager for Novartis Generics in Kundl, Austria.

Education

• MBA (Marketing), Indiana University – Bloomington, Indiana (2000)
• MA (Germanic Studies), Indiana University – Bloomington, Indiana (1996)
• BA (History), Grinnell College – Grinnell, Iowa (1990)

Current research interests:

• Customer cocreation of value
• Market orientation and its effect on the financial performance of the firm
• The influence of haptics on consumer behavior in remote purchasing contexts