Our Faculty

By any measure, our world-class faculty sits on the leading edge of marketing scholarship and are widely recognized for their accomplishments. For decades, Wisconsin’s marketing faculty have been leaders in terms of marketing knowledge generation and are among the most prolific marketing scholars in the world.

Faculty Directory

Top Ten Marketing Departments in Terms of Publication in Major Marketing Journals, 1989 to 2003

1. University of Wisconsin
2. University of Pennsylvania
3. Columbia University
4. University of Florida
5. University of Texas at Austin
6. Northwestern University
7. New York University
8. University of Chicago
9. University of Southern California
10. UCLA  

*Source: www.businessresearch.ca (includes research published in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research).

In addition to being extremely productive, our faculty consistently produce research that has an important impact on social science, as shown in the table below:

Top Ten Marketing Departments in Terms of Research Impact of Their Faculty (Helm, Hunt, and Houston 2003)

Institution Avg. Citations per Year

1. University of Wisconsin 82.9
2. University of Minnesota 73.6
3. University of Pennsylvania 71.8
4. University of Southern California 69.5
5. Dartmouth College 63.7
6. Northwestern University 61.0
7. University of Michigan 56.8
8. Arizona State University 53.8
9. Vanderbilt University 50.3
10. University of Texas at Austin 49.5

*Presented at the 2003 American Marketing Association Summer Educators Conference, Chicago, Illinois.

Wisconsin faculty have also garnered worldwide recognition for their research accomplishments and have won several prestigious research awards, such as:

• The Journal of Marketing’s Harold Maynard Award (Jan Heide and Aric Rindfleisch)
• The American Marketing Association’s Louis Stern Award (Jan Heide, Jack Nevin, and Aric Rindfleisch)

Our faculty also play an active leadership role in the academic marketing community and are members of the editorial review boards for leading marketing journals including the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research.