Additional Notes on Planning Coursework

MKTG 300 is a prerequisite for all other marketing courses and must, therefore, be taken first. Requirements for MKTG 300 are junior status and ECON 101.

Degree credit is not given for both MKTG 415 and JOURN 246 (Principles of Advertising).

Degree credit is not given for both MKTG 305 and CNSR SCI 657 (Consumer Behavior).

MKTG 460 is only open to graduating seniors and is intended to be the capstone course in the major. Students are not permitted to take it until their last semester. The professors teaching this class expect students to have a good, working knowledge of marketing. The course works to develop skills in applying that knowledge to real-world, strategic marketing problems faced by organizations. Students attempting to take the class early without the necessary requirements will be removed from the class by the departmental office.

MKTG 399, Independent Study, is offered on a limited basis to advanced students who wish to conduct academic research under the supervision of a Marketing Department faculty member. MKTG 399 is not an internship. No credit will be given for “on-the-job experience.” A Marketing Department faculty member who is willing to supervise and evaluate the research must approve registration for this class. Interested students should prepare a 1 to 2 page proposal describing the research topic, procedure, time frame, and the potential contribution of the research to the marketing field. Registration approval must be obtained no later than the start of the semester in which the research will be conducted. The evaluation of the student’s performance is typically based on a written research report submitted to the faculty supervisor.

There are other School of Business tool courses that should be taken during the junior year: GEN BUS 300, Professional Communications and ACCT I S 211, Managerial Accounting.