Faculty
Meet the Faculty
Kersi Antia, PhD, University of Southern California, Assistant Professor. His research focuses on the governance of, and the impact of Web-based technologies on inter-firm relationships (alliances, franchise agreements, distribution channels).
Neeraj Arora, PhD, Ohio State University, teaches Marketing Strategy. His research focuses on segmentation, group decision making, customer satisfaction, econometric models, Bayesian decision theory, choice models, and conjoint analysis.
Jan B. Heide, PhD, University of Wisconsin-Madison, Irwin Meier Chair of Marketing, teaches Marketing Channels and Marketing Management. Professor Heide’s research focuses on inter-firm relationships.
Qing Liu, PhD, The Ohio State University. Her research focuses on the application and development of statistical theories and methodology to help solve problems in marketing and marketing research. Areas of interest include conjoint analysis, consumer choice, experimental design and Bayesian methods.
John R. Nevin, PhD, University of Illinois, Grainger Wisconsin Distinguished Professor and Director, Grainger Center for Distribution Management teaches Channels of Distribution at the masters level. Professor Nevin’s research interests have been primarily in the areas of channels of distribution, distribution management, strategic marketing management, and marketing and the law.
Thomas O'Guinn, PhD, University of Texas at Austin. His research interests stems from this background, with a focus on the sociology of consumption, brands, commercial communication, advertising and visual communication and mediated communication and the formation and maintenance of economic and consumer norms.
Joann Peck, PhD, University of Minnesota, teaches marketing strategy at the undergraduate level and a seminar in Consumer Behavior at the doctoral level. Her research interests are in the consumer behavior area as well as marketing strategy.
Aric Rindfleisch, PhD, University of Wisconsin, Associate Professor, teaches Product and Price Management. His research interests include inter-organizational relationships, consumer values, and brand management.
David A Schweidel, PhD, The Wharton School of The University of Pennsylvania, Assistant Professor. His research interests include CRM applications and the application of statistical methods to understand individual choice behavior, specifically how customers' decision making evolves over time.
J. Craig Thompson, PhD, University of Tennessee, Churchill Professor of Marketing teaches consumer behaviors. Professor Thompson’s research addresses the relationships between gender and consumer behaviors, the role body image plays in motivating consumer behaviors, the cultural and historical dimensions of the fashion industry, and the symbolic dimensions of consumer behaviors.
Kenneth Wathne, PhD, Copenhagen Business School, Assistant Professor, teaches Marketing Channels. His research focuses on management of interorganizational relationships.
Meet the Adjunct Faculty
David Gee, MBA - Marquette University, Lecturer. University teaches sales management and has taught Personal Selling, Marketing Principles, Marketing Research and Sales Management.
Maria Heide, Ph.D. University of Wisconsin-Madison, Lecturer. Marketing courses most recently taught are MKT 310 (Undergraduate level of Marketing Research) and MKT 640 (Retail Management). In line with the courses currently taught, areas of interest include marketing research and retailing.
Marcia Kasieta, M.S., University of Wisconsin-Madison's A.C. Nielsen Center for Marketing Research, Lecturer, teaches marketing research at the undergraduate level. She is the President of Kasieta Research and Consulting, LLC. Her primary areas of interest include consumer behavior, customer satisfaction; loyalty, and competitive intelligence systems.
Deborah Mitchell, PhD, University of Chicago, Senior Lecturer teaches Marketing Communications and has over 10 years in brand and marketing consulting.
William Murphy, PhD, University of Wisconsin, Senior Lecturer teaches Sales Management, Marketing Strategy, and Marketing Management. Primary area of research is sales management, with a developing focus in marketing strategy and sales management issues in China.