Design Standards
The Standards for the University of Wisconsin-Madison School of Business Web template are designed to be as simple as possible to allow maximum flexibility for individual departments, centers and units.
Web templates are available through the Office of Marketing and Communications. Contact Mark Anderson, Webmaster at webmaster@bus.wisc.edu .
The Webmaster will also facilitate the transition of any sites currently on the School of Business domain (www.bus.wisc.edu) to comply with the Standards for the Design System. Design System Guidelines will be recommended and implemented on a case-by-case basis.
School of Business Web Template
This is the Standard template to be used on all School of Business Web sites.
Standard Elements
Logo
The upper left of every page shall contain the School of Business logo at a size of 204 pixels wide by 42 pixels high. The only exception is the School of Business home page, the main entrance to the site, where the logo will be more prominent. See example 1 below:
Example 1, School of Business logo treatment
Global Navigation and Search
The top right of every page shall contain global links to the University of Wisconsin home page (www.wisc.edu) and the site search. Cencters and program sites supporting MBA career specializations shall also have a link to the Wisconsin MBA home page.
Unit, Department or Center Name
Each page of a unit, department or center shall have its name prominently displayed just below the School of Business logo. The unit, department or center name will be white reversed out of a red field (standard hex color #990000). The name shall be a maximum of two lines and will be set in 28 pixel over 26 pixel Trajan Pro. See example 2 below:
Example 2 Unit, department or center name treatment (type is not to scale)
Content Area
The content area for each page shall be fixed-width and float to the center of the browser window.
Color Palette
The primary color palette for the School of Business template is as follows:
Primary Palette
Black, #000000
Red, #990000
Yellow, #cc9900
White, #ffffff
Secondary colors are allowed insofar as they do not become the dominant colors on the page.
Footer
Each page shall contain a standard University of Wisconsin-Madison footer. At a minimum it should read:
Copyright © 2006 The Board of Regents of the University of Wisconsin System
Last Modified: Wednesday, September 13, 2006; at 12:57:14 PM
Contact Information
This footer shall be included as a centralized file for ease of maintenance. Contact webmaster@bus.wisc.edu with questions.
Font Family for body copy
Verdana, Geneva, Arial, Helvetica or other sans serif faces. Remember to use text whenever possible since search engine spiders and screen reading software cannot type set in image files.
Link color
Red: #990000
Visited Links: Grey, #999999
Next: Design Guidelines
Web Style Guide
