Web Style Guide
Overview
The release of the University of Wisconsin Web Site Design Guide is intended to assist those departments, centers and units who create Web sites hosted on the www.bus.wisc.edu domain. The design released in 2006 reinforces the University of Wisconsin-Madison brand as the primary driver of the visual identity of the School of Business and its units, departments and centers.
The information in the Web Site Design Guide should be used in conjunction with the information included in the Print Design Guide to create a consistent visual identity for the University of Wisconsin-Madison School of Business.
Introduction
This document provides specifications both standards and guidelines for creating high-quality, accessible and visually appealing Web pages that reinforce the School of Business brand.
- Standards are requirements that must be followed by all School of Business Web sites.
- Guidelines are recommended best practices for Web page design.
Next: Design Objectives
Web Style Guide