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Design Objectives

The information in the Design Guide for Printed Publications should be used in conjunction with the information included in the Web Design Guide to create a consistent visual identity for the University of Wisconsin-Madison School of Business.

The School of Business Print Design System addresses the following objectives:

• Helps implement a consistent visual identity for School of Business through its printed publications.

• Provides information to readers in a clear manner with a professional appearance.

• Allows for flexibility and individuality within the system.

The UW-Madison School of Business Logo

This logo is used on all School of Business publications such as newsletters, magazines, annual reports and other brochures. In addition, UW-Madison has an institutional identity system for business cards and letterhead incorporating the new logo that the School of Business began using in early 2003.

In this stylebook, a description of the new logo and guidelines for its use in print including official colors and types faces, is outlined.