Print Style Guide
Overview
This University of Wisconsin-Madison School of Business Design Guide is intended to assist departments, centers and units and individuals within the School of Business who produce printed publications.
Created in 2006, the Design Guide reinforces the University of Wisconsin-Madison brand as the primary driver of the visual identity of the School of Business and its units, departments and centers. The Design Guide is essential in creating a consistent visual identity for the University of Wisconsin-Madison School of Business.
About the University of Wisconsin-Madison Identity
In recent years, the University of Wisconsin-Madison has increasingly focused on the importance of branding the University in order to provide the strongest, most cohesive image. Since 2001, the University of Wisconsin-Madison has used a unified institutional logo and usage guidelines to project a consistent and readily identifiable image to its many constituents.
This graphic identity features the red “W” crest, an architectural element found on the UW Field House. The W shield is a familiar campus icon and an enduring symbol of UW–Madison’s long tradition of prestige and spirit. The university developed graphic identity guidelines to offer a foundation for clear, concise communication of the university’s institutional identity.
About the School of Business Identity
A key feature of the University’s graphic identity guidelines is that they were designed to enable individual units, such as the School of Business, to use the logo in an effective and distinctive manner while building on the strength of the overall UW-Madison brand.
From 1993 to 2002, the School of Business used its own logo, based on the Grainger Hall tower. In 2002, after extensive review, the School of Business became one of the first major campus units to convert to the University’s new graphic identify system. The School adopted the UW-Madison logo with a School of Business identifier based on the University’s graphic identity guidelines. The change was made with significant input from School of Business faculty and staff, alumni, marketing professionals and School of Business advisory boards.
Two main factors determined the conversion:
- The opportunity to build on the national prestige of the University of Wisconsin-Madison.
- The necessity of maximizing impact, as School of Business resources in marketing are not sufficient to have an impact as a stand-alone brand.
Print Style Guide
