WISCONSIN SCHOOL OF BUSINESS LOGO

The Wisconsin School of Business has a new logo, reflecting the $85 million naming gift given to the school in October 2007, to preserve the Wisconsin name. The logo was designed after extensive testing and market research, to build on the strength of the University of Wisconsin-Madison identity.

New style guidelines incorporating the branding work that the school has been conducting are being developed by Marketing Services and will cover not only logo usage, but the look, feel and voice tied to the Wisconsin School of Business brand.

Available now is information on identifying the school in text treatments and downloadable versions of the logo for print, email and PowerPoint uses.

Please contact Marketing Services with any questions regarding logo usage.

ORDERING BUSINESS CARDS

As of January 15, 2008, business cards for faculty and staff of the Wisconsin School of Business with the business school’s new logo are ordered online from UW-Madison Digital Publishing and Printing Services. For instructions and a link to the order form, click here.

HOW WE IDENTIFY OUR SCHOOL IN TEXT

The logo, to be used in all publications to consistently brand the school, says Wisconsin School of Business. (A special web-friendly version of that logo appears on the top of all school web pages. This web-version should not be used in print or inside electronic publications or email signature blocks, it is intended solely to appear at the top of school web pages).

CORRECT USE IN TEXT

In publications, the first reference should be:
University of Wisconsin-Madison School of Business*

Second reference should be:
Wisconsin School of Business.

Repeated references:
When the name of the school is repeated several times in a publication,
Wisconsin School of Business should alternate with:
the school
the business school

INCORRECT USE IN TEXT

The school should not be identified in the following ways:
School of Business
UW School of Business
UW-Madison School of Business

*In some instances, where space is limited, such as posters, only using Wisconsin School of Business is acceptable.