Suggested Readings

Entrepreneurship Readings and Related Materials:

Entrepreneurship

• "Beyond Entrepreneurship," James C. Collins, William C. Lazier: New Jersey: Prentice Hall, 1992.
  Discussion of the roles of leadership, vision, and creativity in growing, entrepreneurial ventures.
• "Glorious Accidents," Michael J. Glauser: Utah. Shadow Mountain, 1998.
  How everyday Americans create thriving companies.
• "New Business Ventures and the Entrepreneur," Howard H. Stevenson, Michael J. Roberts, and H. Irving Grousbeck: Boston: Richard D. Irwin, Inc., 1989.
  Textbook that traces the entrepreneurial process from the initial idea through business operations to harvest and includes case studies.
• "Soloing," Harriet Rubin: New York: Harper Collins Publishers, Inc., 1999.
  Discussing the ups and downs of going solo in business.
• "The Book of Entrepreneurs' Wisdom," edited by Peter Krass: New York: John Wiley & Sons, Inc., 1999.
  Classic writings by legendary entrepreneurs such as; Lillian Vernon, Phil Knight, and Dave Thomas.
• "The Entrepreneurial Mindset," by Rita McGrath and Ian MacMillan: Cambridge: Harvard University Press, 2000.
  Strategies for continuously creating opportunity in an age of uncertainty.
• "The 10-Second Internet Manager," by Mark Breier: New York: Crown Business, 2000. Survive, thrive, and drive your company in the information age.

Silicon Valley

• "Understanding Silicon Valley: The Anatomy of an Entrepreneurial Region," edited by Martin Kenney, Stanford University Press, 2000.
• "Regional Advantage," Annalee Saxenian. Cambridge: Harvard University Press, 1996.
  Analysis of the factors contributing to the success of Silicon Valley and Route 128.
• "The Silicon Valley Way," Elton B. Sherwin, Rocklin, CA: Prima Publishing, 1998.
  Provides background on the growth of Silicon Valley and a concise business planning approach.
• "In the Company of Giants," Rama Dev Jager, Rafael Ortiz. New York: McGraw Hill, 1997.
  Conversations with 16 leaders of the digital world, written by two graduates of the Stanford GSB.
• "The Silicon Boys and Their Valley of Dreams," David A. Kaplan, New York: William Morrow and Company, Inc., 1999.
  A look at some of the most powerful people in Silicon Valley: Bill Gates, Jim Clark, Andy Grove, to name a few.
• "The Monk and the Riddle," Randy Komisar, Cambridge: Harvard University Press, 2000.
  The education of a Silicon Valley entrepreneur.

Start-Up Stories

• "Upstart Start-Ups!," Ron Lieber. New York: Broadway Press, 1998.
  Learnings from 34 young entrepreneurs, including 1993 Stanford GSB graduates, Steve Pollock and Gary Alpert, founders of Wet Feet Press.
• "Growing a Business," Paul Hawken. New York: Simon & Schuster, 1987.
  A classic story of building a business.
• "Startup: A Silicon Valley Adventure," Jerry Kaplan. New York: Penguin Books, 1994.
  A behind-the-scenes look at a company's creation and eventual demise.

The Internet

• "aol.com," Kara Swisher. New York. Random House, 1998.
  How Steve Case beat Bill Gates, nailed the netheads, and made millions in the war for the Web.
• "Webonomics," Evan I. Schwartz, New York: Broadway Books, 1997
  Strategies for capitalizing on potential of the Internet.

Financing

• "Blown to Bits," Philip Evans and Thomas S. Worsted, Boston: Harvard Business School Press, 2000.
  How the new economics of information transforms strategy.
• "Done Deals," edited by Udayan Gupta. Cambridge: Harvard Business School Press, 2000.
  Venture capitalists tell their stories.
• "Where to Go When the Bank Says No," David R. Evanson. Princeton: Bloomberg Press, 1998.
  Practical advice on how to get small business financing.
• "Finding Your Wings," Gerald A. Benjamin, Joel Margolius. New York: John Wiley & Sons, 1996.
  Guide to finding private investors to fund a start-up.

Social Entrepreneurship

• "Revolution of the Heart," Bill Shore. New York: Riverhead Books, 1995.
  The story of Share Our Strength, a self-sustaining nonprofit organization.
• "New Social Entrepreneurs: The Success, Challenge and Lessons of Non-Profit Enterprise Creation," Jed Emerson and Fay Twersky. San Francisco: The Roberts Foundation, 1996.
  Experiences of the Roberts Foundation in nonprofit enterprise development.