Home > Gazette > September 2006

New Platform for Evening and Executive MBA Degree Programs Created

A new division within the School of Business, designated “Enterprise MBA Programs,” has been created to grow and leverage the strengths of MBA programs targeting working professionals. 

Deborah Mitchell has been named to the newly created position of executive director of Enterprise MBA programs, leading both the Evening and the Executive MBA.  “‘Enterprise’ captures what these programs are all about,” according to Mitchell, “both to the individual students enrolled in them and to the School of Business: a venture that involves confidence and great initiative, aimed specifically at growth.  By bringing them under the Enterprise designation, we can further differentiate and enhance the programs’ strong points while building on their synergies.”

Mitchell has taught various marketing courses at the School of Business since 2003, and has extensive experience in brand and marketing consulting.  She was voted the Teacher of the Year award by MBA students in the full-time Wisconsin MBA program this past spring. She has a Ph.D. in marketing and behavioral science from the University of Chicago and began her academic career as a faculty member at the University of Pennsylvania’s Wharton School of Business. 

In announcing her appointment, School of Business Dean Michael Knetter noted: “Deborah's experience has focused on bridging the best offered by both the academic and business worlds, and her skills represent a particularly good fit for the executive director, Enterprise MBA Programs position.”