Home > Gazette > October 2006

School of Business Identity Program Developed

A new identity program to build the School of Business "brand" has been developed and is being implemented as of Oct. 1. A demonstration of the identity program will be offered to all interested faculty and staff at 1 p.m. Tuesday, Oct. 3 in room 4151.

A stylebook with guidelines for identifying the School of Business on the web and in print has been posted at www.bus.wisc.edu/logo. It covers web usage, print usage and provides contacts for any questions concerning the identity program. It also contains downloadable print logos in a variety of formats and a downloadable PowerPoint template with School of Business logo. The stylebook also covers ordering letterhead, envelopes and business cards.

With the new identity program, all School of Business webpages will have a standardized treatment of the UW crest and "University of Wisconsin-Madison School of Business" at the top left corner, to build consistency across the School of Business website. The new template has been implemented on several School of Business web pages, remaining pages will be converted shortly.

In print, how the School of Business and its units are identified is also being standardized. The UW crest will only be used with "School of Business" to build awareness of the School of Business brand. This logo has been used in print since 2003. The change is that unit names will no longer to be used with the UW crest. A new standardized treatment of unit names within the School of Business gives them greater prominence in print than before, but without diluting the School of Business brand.

Print Version: Four-color logo

Pat Seaman, executive director of the Office of Marketing and Communication, said the identity program is an important component of the goal of building the national prestige of the School of Business. "One of the things we discovered when we benchmarked against other top business schools is that they bring a consistent identity to everything they do," she said. "Having a consistent brand identity will make it easier for the School of Business to leverage its marketing efforts and those of the university. We appreciate the input and assistance we've received from many individuals throughout the School of Business to make this new program possible. "