Home > Gazette > November 2007

November 1, 2007

Leveraging the $85 Million Naming Gift to Wisconsin School of Business

On Saturday, Oct. 27, the School of Business received an unprecedented gift totaling $85 million from a small group of alumni. The announcement of the gift was made at the school’s Homecoming Bash and webcast on the school’s home page, so alumni around the country could view the announcement. (For more on the gift, or to watch the video announcement, go to www.bus.wisc.edu/wng).

A second live webcast to alumni will be held on Friday, Nov. 9 at noon to discuss the impact of the naming gift and provide information on a new alumni Matching Gift campaign. (The webcast will be viewable from the business school home page). Every individual gift made to the Wisconsin School of Business Annual Fund, the MBA Program Fund, or the Undergraduate Program Fund between Oct. 27 and Dec. 31, 2007, will be matched dollar for dollar by one of the Wisconsin Naming Partners. Alumni Relations is coordinating a major outreach effort to all business school alumni with the aim of increasing the participation rate to that comparable to other top business schools. For information on the Matching Gift campaign, go to www.bus.wisc.edu/wng/getinvolved.asp.

To increase national awareness of the naming gift and the Wisconsin School of Business brand among alumni and prospective students, newspaper ads announcing the gift were placed in the Wall Street Journal, Milwaukee Journal Sentinel, Chicago Tribune and Minneapolis Star-Tribune.

News of the gift was covered by numerous local, regional and national media outlets, including Bloomberg.com, The Chicago Tribune, CNNMoney.com, Chronicle of Philanthropy, Chronicle of Higher Education, Milwaukee Journal Sentinel, to name a few.  Highlights can be viewed at: www.bus.wisc.edu/wng/presscoverage.asp.

Traffic to the school’s website, driven by the ads and news coverage, increased 63 percent on the Monday following the announcement. The school plans to continue to spread the word about the naming gift among key constituents and important media outlets to increase awareness of the school’s outstanding programs, faculty and students.

Marketing Services is developing a set of brand identity guidelines to reflect the new logo for the Wisconsin School of Business, for use in all applications. These guidelines will include not only logo usage, but the look, feel and voice tied to the Wisconsin School of Business brand. The guidelines will reflect the major branding work that has been going on during 2007 for the school, of which the logo is one part. Visual language and copy guidelines based on the school’s value proposition and brand personality also will be covered. During the transition, faculty and staff are asked to make prudent use of existing materials.

The naming gift will preserve the Wisconsin name for at least 20 years. During that time, the school will not be named for a single donor or entity. The Wisconsin naming gift is the first of its kind received by a U.S. business school. Conventional business school naming gifts adopt the name of a single donor in perpetuity. By preserving the Wisconsin name for 20 years, this gift leaves open the option of future naming gifts.

In announcing the gift, UW-Madison Chancellor John D. Wiley called it “a creative act of philanthropy and a major milestone for our university. These partners have stepped forward to ensure that their deep pride in this school, this university and this state is passed along to the next generation of business students.”

The 13 gifts were made by: Paul and Carol Collins; Wade and Beverly Fetzer; Pete and Pat Frechette; Jon and Ann Hammes; Ted and Mary Kellner; Paul and Julie Leff; Sheldon B. and Marianne Lubar; John and Tashia Morgridge; Albert O. “Ab” and Nancy Nicholas; John and Anne Oros; H. Signe Ostby and Scott Cook; and two donors who wished to remain anonymous. Each partner committed a minimum of $5 million to join the partnership.

“The generosity of these alumni will enable the business school to build on its reputation of leadership and innovation. It’s the sort of forward thinking you can expect from Wisconsin alumni,” said Dean Mike Knetter. “The gift will help guarantee faculty excellence, keep the school’s nationally recognized undergraduate program strong, enhance the resources available to the school’s specialized Wisconsin MBA programs and bolster the school’s world-renowned executive education programs.”

FACULTY/STAFF NEWS

Associate Professor Mason A. Carpenter, Management and Human Resources, was elected as associate program chair of the Strategic Management Society's Corporate Strategy and Governance division. Over the next three years, Carpenter will rotate through the associate program chair, program chair, and chair positions. This year's program takes place in San Diego, Calif., and next year's will be held in Cologne, Germany.

Professor Urban Wemmerlöv, executive director of the Erdman Center, and Yoon Hee Kim, PhD student in Operations and Information Management, have been awarded a grant from the Institute for the Study of Business Markets (ISBM). Their research on supplier-buyer relations in supply chains is currently supported by a grant from the UW-Madison Graduate School.

Mary Brost has joined the Graaskamp Center for Real Estate as university services program associate A. Brost joins the School of Business from Wells Fargo Home Mortgage, where she held various positions, including wholesale branch operations manager, central regional trainer and wholesale account executive. Brost has a BBA from Edgewood College.

Tony Cooke has joined the business school as an information processing consultant in the Marketing Services unit. He will be working with Webmaster Mark Anderson to maintain and enhance the business school’s web presence. Cooke worked as a freelance creative consultant with an emphasis on Web development for small businesses before coming to the business school. He has a B.A. in English from the UW-Madison.

Kelly Truttschel has accepted a position of university services associate 2 with Marketing Services at the Fluno Center. She recently graduated from UW-Madison with a BBA in Marketing and Spanish.

David Tang has accepted the position of associate information processing consultant with Technology Support Center. He previously worked as an associate media specialist with the TSC. Tang has a B.S. in Computer Engineering from UW-Madison.

Rebecca Fischler has accepted the position of electronic technician media with the Business Career Center. Fischler joins the School of Business from the UW-Madison Department of Afro-American Studies, where she worked as a student services coordinator. She has a B.A. in English from Georgetown University, and an M.A. in Media and Cultural Studies from UW-Madison.

Marjorie Pfeifer, student services coordinator, Undergraduate Academic Services, ended her appointment with the school the end of October.

Faculty Lounge to Be Named in Memory of Emeritus Dean James C. Hickman

The new faculty lounge, which will occupy the current Dean's Office (Room 5110A) once the Grainger Hall addition opens in fall 2008, will be named in memory of the late Jim Hickman. The naming is a tribute to his achievements as a scholar and as dean. Hickman, professor emeritus of business and statistics, died on Sept. 10 at the age of 79, following a bout with cancer.

Hickman had joined the faculty in 1972 and served as dean of the School of Business from 1985-90. As business school dean, he helped engineer far-reaching changes that are still being felt today. He retired in 1993.

IN THE NEWS

Wisconsin School of Business Naming Gift
(see selected press coverage at www.bus.wisc.edu/wng/presscoverage.asp)

National

Wisconsin School of Business Naming Gifts

Associate Professor Karla Johnstone, Accounting and Information Systems, is the co-author of a new study that has found when a company's material-weakness disclosures rise, the CFO's bonus falls. The study was featured on CFO.com.

Bolz Center for Arts Administration alumnus Derek Kwan wrote an article for BusinessWeek.com’s MBA Insider: A Day in the Life, exploring a typical day as the director of Interlochen Presents at the Interlochen Center for the Arts. Kwan cited the MBA program’s unique specialization as key to his success in the industry.

The Chronicle of Philanthropy quoted Andrew Taylor, director of the Bolz Center for Arts Administration, in the entry, “Arts fund raises told to prepare for questions from donors.” The entry quotes Taylor’s blog, “The Artful Manager,” on how art fund raisers need to be prepared to answer questions why they need gifts as much as social-service charities.

The Wisconsin School of Business was mentioned in the Times Magazine online blog “The Curious Capitalist.” Justin Fox is the “Business Writer in Residence” sponsored by the School of Business and the Journalism School. Fox spoke to Scott Troyan’s communication class.

Ann Kinkade, director of the Family Business Center, was one of the experts quoted in the October 2007 issue of Aqua: The Business Magazine for Spa & Pool Professionals in an article on business expansion.

Regional

In late September, Chancellor Wiley discussed possible cuts facing the University of Wisconsin as a result of the state budget delay. The Wisconsin School of Business was mentioned in articles appearing in the Milwaukee Journal Sentinel and the Badger Herald.
http://www.jsonline.com/story/index.aspx?id=668475
http://badgerherald.com/news/2007/09/27/chancellor_draws_out.php

The Women’s Executive Leadership Summit was covered in the Milwaukee Journal Sentinel, the Wisconsin State Journal and the Badger Herald.
http://www.jsonline.com/story/index.aspx?id=671236
http://www.madison.com/wsj/mad/top/index.php?ntid=249422
http://badgerherald.com/news/2007/09/28/womens_summit_to_tea.php

The Wisconsin School of Business cosponsored speaker Bennett Freeman as part of the Distinguished Lecture Series at Memorial Union. Freeman spoke about “Corporate Responsibility and Socially Responsible Investment.” Wisbusiness.com covered this event.

Local

The Wisconsin State Journal quoted Professor Ray Aldag and Dan Olszewski, director of the Weinert Center for Entrepreneurship. The article, “Microsoft buys online shopper Jellyfish.com,” discussed the purchase of the Middleton-based online discount shopping and social network Web site.

A Wiscontrepreneur event was covered in the Daily Cardinal. “Money, Marketing and Mentorship,” featured University of Wisconsin alumni panelists who own local Madison businesses to discuss their entrepreneurial ventures.

The Daily Cardinal featured an article on how the risk of falling budgets will impact the salaries of professors. The article, “The limited profits of professors,” mentioned how the differential tuition policy allows School of Business professors to earn higher salaries, on average, than other schools within the university. Dean Mike Knetter was quoted in the article as well.

The Wisconsin School of Business was mentioned in the article, “Avoid ‘better mousetrap’ syndrome when starting a business” in the Capital Region Business Journal. The article discusses tools available to first time business entrepreneurs, including courses at the School of Business.

The Wisconsin MBA program’s 33rd place ranking for social and environmental issues by the Aspen Institute’s Beyond Grey Pinstripes was covered in the Badger Herald. The article, which quotes Senior Lecturer Tom Eggert and Professor Dan Anderson, mentions the upcoming partnership between the School of Business and the Nelson Institute. The Capital Times also briefly mentioned the rankings.
http://badgerherald.com/news/2007/10/15/school_of_business_r.php

A group of Wisconsin MBA students received second place at the University of Maryland’s Robert H. Smith School of Business’ Mergers and Acquisitions competition. Team members include: Robert Trainer, Andy Bruno, Karl Poehls and Heather Pahl. The competition simulates a real world investment banking pitch on mergers and acquisitions. Corporate executives, Wall Street bankers and professors judged the competition. The second-place finish was covered in the Daily Cardinal.
http://dailycardinal.com/article/759

Professor Mark Ready was quoted in the article “Spectrum delays sale of division” appearing in the Wisconsin State Journal. The article discussed Spectrum Brands’ decision to postpone the sale of one of its divisions.
http://www.madison.com/wsj/home/biz/index.php?ntid=251568

The Small Business Development Center was mentioned in the BusinessWatch article, “Do you have what it takes to be an entrepreneur?” The article also quoted Director Neil Lerner on practical tips for would-be entrepreneurs to follow before making the leap into being a business owner.

Assistant Professor Morris Davis was mentioned in the article “Building my retirement community” in BusinessWatch. Davis predicts another three years of the housing slump.

The School of Business and the Undergraduate Business Leadership Council sponsored the “School of Business in Pink” fundraiser to support the Susan G. Komen Foundation for Breast Cancer Awareness Month. The event was covered in the Daily Cardinal and the Badger Herald.
http://dailycardinal.com/article/842
http://badgerherald.com/news/2007/10/25/students_don_pink_to.php

The Small Business Development Center was mentioned in the Capital Times article, “Equal Taste.” The article discussed Just Coffee, a fair-trade coffee roasting operative in Madison.

The Badger Herald mentioned the School of Business’ differential tuition plan in the article “UW-La Crosse dissatisfied with new state budget.” UW-La Crosse did not receive the amount of funding they hoped for in the new state budget and are considering a plan similar to the School of Business.

Senior Lecturer Tom Eggert was quoted on University of Wisconsin’s B+ grade in the Sustainable Endowments Institutes’ 2008 College Sustainability Report Card released this month. Eggert teaches classes in sustainability. Articles appear in the Badger Herald and the Daily Cardinal.
http://badgerherald.com/news/2007/10/26/uw_jumps_ahead_in_na.php
http://dailycardinal.com/article/905

Actuarial Science, Risk Management and Insurance Professor to Receive Mentoring Award

Marjorie A. Rosenberg, associate professor, Actuarial Science, Risk Management & Insurance and Biostatistics & Medical Informatics, will receive the 2007 Doris Slesinger Award for Excellence in Mentoring presented by the Women Faculty Mentoring Program. The award was created to celebrate the work of individuals who help women faculty achieve their goals and reach their potential. The award is named for Doris Slesinger, professor emeritus of Rural Sociology. Rosenberg will be recognized at the Reception for Newly Promoted and Tenured Women on Nov. 8 at the University Club. Faculty are invited to attend. To register, visit www.secfac.wisc.edu/wfmp/cal.htm.

Business School Team Is Semi-Finalist in 2007 Fisher Biz Quiz Nationwide Competition

A team of three undergraduate business students represented the Wisconsin School of Business at the 2nd Fisher Biz Quiz Nationwide Competition at Ohio State University Oct. 26-27. The team was composed of Joanne Huang, accounting;, Ash Gupta, finance and entrepreneurship; and Tiffany Trzebiatowski, management and human resources and economics.

The team finished first in its division of six teams and second overall out of all 18 teams after the preliminary rounds. The team advanced to the semi-finals round and finished among the top six teams at the competition. Other universities that participated in this competition included most of the Big Ten schools, NYU, Emory, USC, Maryland, Texas and Wake Forest. Loren Kuzuhara, deputy associate dean of the Undergraduate Program, served as the team’s advisor.

Update on Building Addition Slated

An update on the addition to Grainger Hall will be held Tuesday, Nov. 20 from 9 to 10:30 a.m. in Room 4151. Associate Dean for Administration Melissa Amos-Landgraf will provide a progress report on construction. All faculty and staff are invited to attend. Floor plans for the addition are now viewable online at http://www.bus.wisc.edu/graingeraddition/

Wall Street Veteran to Lead Applied Real Estate Investment Track Program

David Shulman, former managing director and head REIT analyst at Lehman Brothers, is the new assistant director of the Applied Real Estate Investment Track (AREIT) Program for the James A. Graaskamp Center for Real Estate. Shulman, who is also a visiting professor in the Department of Real Estate, will oversee a group of three second-year Wisconsin MBA students who manage a $1.2 million portfolio of publicly traded REIT stocks. Tim Riddiough, Graaskamp Center director, says the program is fortunate to have someone with Shulman’s experience: “He is a terrific teacher and mentor, and will undoubtedly help elevate the program to an even higher plain.”

New Badger Business Bulletin Keeps Undergrads Informed

The Undergraduate Program has launched a new e-newsletter, the Badger Business Bulletin, for undergraduate business students. The newsletter will cover news, upcoming events and helpful information regarding general information about the undergraduate program, academic advising, career services, international opportunities, the Learning Center, and leadership/student organization happenings and related information of interest to business undergraduates.

Faculty and staff interested in knowing more about undergraduate activities can be put on the email distribution list by e-mailing undergraduate@bus.wisc.edu.

School of Business in Pink

October is Breast Cancer Awareness Month and the Undergraduate Business Leadership Council (UBLC) helped increase awareness of the disease within the Wisconsin School of Business community. The UBLC, an organization comprised of leaders from each of the undergraduate student organizations, organized an impressive fundraiser that kicked off at the beginning of October.

Student org leaders sold pink bracelets with inspiring messages (Strength, Hope, Faith, or Survivor) to student org members and business school faculty and staff for a minimum donation of one dollar. The fundraiser culminated in the School of Business in Pink day on Wednesday, Oct. 24 . Pink streamers and balloons filled the atrium, and many students, faculty and staff wore pink attire. The event received press coverage from the Badger Herald, the Daily Cardinal and Channel 3 News. Although the UBLC has not finished tallying all donations, the preliminary estimate is $2,000. All proceeds will be donated to the Madison Affiliate of the Susan G. Komen Foundation.

WIBC Golf Outing Raises $12,000 for Women MBA Scholarships

The third annual Women in Business Council, Inc. Golf Outing, held on Aug. 20, raised more than $12,000. The money is used for scholarships for women MBA students in the business school. Next year’s golf event is scheduled for Aug. 18, 2008, at The Meadows of Sixmile Creek in Waunakee, Wis.

Live Wisconsin Retirement System Broadcast

The Department of Employee Trust Funds (ETF) will broadcast a public employee benefits presentation live on the Internet on Thursday, Nov. 8, from 7 p.m. to 9 p.m. This is one of the "field” presentations ETF regularly conducts for Wisconsin Retirement System (WRS) participants, especially those considering or planning retirement in the near future. Topics covered include WRS retirement, separation and death benefits, as well as health and life insurance benefits.

Participants can either watch the Nov. 8 presentation live online or attend in-person at ETF's Madison office, located at 801 W. Badger Rd. Seating is limited and reservations are required. Online viewers will be able participate in the presentation by e-mailing questions directly to the presenter.

To make reservations to attend the live presentation, mail to: mary.berger@etf.state.wi.us

To view the presentation online, your computer must meet the following requirements:

• High-speed Internet access (DSL or cable)
• 56kbps modem (or faster)
• Computer sound card and speakers (or headphones)
  
• Visit http://etf.wi.gov/ on Nov 8--Under the "what's new" column, and click on "Live WRS Benefit Presentation-Nov 8" link.

After the broadcast, the taped program will be listed in n the ETF Video Library at http://etf.wi.gov/webcasts.htm.

Two MBA Alumni to Appear on “Wisconsin Reflections”

Aaron Kennedy, MBA ‘89, founder and chairman of Noodles & Company, and
Scott VanderSanden, president of AT&T Wisconsin and a Wisconsin EMBA class of 2000 alumnus, will be featured on Wisconsin Reflections, a new program on Big Ten TV that spotlights prominent University of Wisconsin-Madison alumni.

“Wisconsin Reflections”, hosted by Madison-based producer John Roach, is part of 60 hours of university programming offered to each of the Big Ten universities. The network, which launched in late August, now has access to about 30 million households nationwide.

VanderSanden is the youngest person to take over the role of president of AT&T Wisconsin. Kennedy is the founder and co-CEO of the Midwest-based restaurant chain Noodles & Company, which is based on a unique, albeit simple, idea—a global noodle shop. The VanderSanden episode was taped in September and the Kennedy episode was taped in October. Broadcast dates have not yet been set. For more information on the show, visit: http://www.wisconsinreflections.wisc.edu.

Undergraduate Program Changes

The Undergraduate Program of the School of Business is undergoing several important changes, including:

• Differential tuition is now in effect for undergraduate business majors and the Certificate in Business
• The school is preparing to move to sophomore admissions in fall 2009.
• To take advantage of the learning opportunities created by sophomore admissions, the curriculum is being revised

Professor Jim Johannes is continuing in his role as interim associate dean for undergraduate programs. Deputy Associate Dean of Undergraduate Programs Loren Kuzuhara will focus on the curricular aspects of enhancing the program. Steve Schroeder has taken on the role of assistant dean for undergraduate programs to coordinate the efforts of the four areas that now make up the Undergraduate Program.

The four areas are:

• Academic Advising Services, led by Assistant Dean Jo Meir. This area includes academic advising and administration; the Business Learning Center, led by Judy Cary; and International Study Programs, led by Judy Symon Hanson
• The Business Career Center, which will continue to be led by Steve Schroeder
• Student Organizations, led by Shannon Elliott
• Admissions
  

Dean’s Holiday Party Announced

The Dean’s Holiday party for Wisconsin School of Business faculty and staff will take place on Friday, Dec. 14 from 3:30 to 5:30 p.m. in 5120 Grainger Hall. All are encouraged to attend and join in the festivities.

Wisconsin MBA Students Place Second in National Competition

A team of Wisconsin MBA students competed in a Mergers and Acquisitions Case Competition at the University of Maryland’s Robert H. Smith School of Business. One student in the Applied Security Analysis program and three students the Applied Corporate Finance program competed. The team, consisting of Andy Bruno, Karl Poehls, Heather Pahl and Robert Trainer, took second place. They were given a real-world investment banking case at noon on Thursday and had to hand in their presentation by 6 a.m. Friday. A group of corporate executives, Wall Street bankers and professors judged the team’s presentation. Associate Professor Jim Seward, Finance, Investment and Banking, was among the judges. The Wisconsin team won $2,500 and first place Columbia Business School won a $5,000 prize.

CIBER Applied Funds Program

The winter deadline for the CIBER Applied Funds Program for faculty and Ph.D. students is Monday, Dec. 3. Requests for this program are accepted and reviewed quarterly. The maximum award is $2,000. For details on this grant opportunity, including the award criteria and the application process, please see the CIBER Web site: http://www.bus.wisc.edu/ciber/facphd/grants.asp. Please contact CIBER Outreach Director Suzanne Dove at sdove@bus.wisc.edu for more information.

Business, Environment, and Social Responsibility Forum

National authorities for a discussion of the challenges and opportunities that lie at the intersection of business profitability, human rights and environmental ethics. On Friday, Nov. 2, Stuart L. Hart will deliver the keynote lecture, "Capitalism at the Crossroads: Aligning Business, Earth and Humanity," to be followed by a panel discussion on "Business, Environment and Social Responsibility: Perspectives on the Triple Bottom Line." The event runs from 9:30 a.m. to 12:15 p.m. at the Monona Terrace Community and Convention Center. For details on the forum, please see the CIBER Web site: http://www.bus.wisc.edu/ciber/events/ciberevents.asp?eid=908.

Accounting Awards Banquet Honors Outstanding Achievement

The Department of Accounting & Information Systems and Beta Alpha Psi hosted the 39th Annual Awards Banquet Sept. 20. Recognition was given to the recipients of scholarships, fellowships, 2006-07 outstanding teaching assistants and seniors, and individuals and organizations who generously support the accounting program.

The Department of Accounting & Information Systems recognized David Holtze as the Distinguished Accounting Alumnus. He is the chief operating officer of the Americas Tax practice for Ernst & Young, based at their global headquarters in New York. In his role, he is responsible for monitoring the operations and financial results of the nearly $3 billion revenue tax practice in North and South America. He also coordinates the implementation of strategic initiatives for the practice and is a member of Ernst & Young’s Americas Operating Committee. Prior to assuming his current role, Holtze was the chief financial officer of the Americas Tax practice from 1999 to 2003. From 1993 to 1999, he was the Midwest Area Tax Managing Partner, based in Minneapolis. He also served as the area financial services leader for tax, and served as a tax service coordinator on a number of large financial institutions. Holtze joined Ernst & Young in Minneapolis in 1981 after receiving a BS in Accounting from the University of Minnesota, and an MBA from UW-Madison.

2006-07 Douglas Clarke Memorial Teaching Award
Sean Andre

2006-07 Teaching Assistant Excellence in Teaching Award
Bryan Kamm and Stephen G. Beguhn

2006-07 Outstanding Graduating Seniors
Peter Berman – UW-Madison MAcc Program
John J Copouls – Stan Copouls Finance in Minneapolis
Kellen C. Kasper – Student at Harvard Law School
Traci Krause – Virchow Krause, Wausau
Kar Chun Liu – Returned to Hong Kong
Meng Lor – UW-Madison MAcc Program
Andrew J. Porubcan – UW-Madison MAcc Program
Bridget H. Simonis – UW-Madison MAcc Program
Brian B. Pierce – UW-Madison MAcc Program
Elly Li Yu Thio – Goldman Sachs Investment Banking, NYC

Recognition was also given to students who participated in:

PricewaterhouseCoopers Tax Competition
2006 National Champions
Ashley Muehlbauer
Amy Hartstern
Dilan Van Ryn
Luke Farrell
Taylor Barrett
Advisor: Jon Davis and Al Talarczyk

Deloitte Tax Case Competition
National Finalists 2006
Matt Busta
Meng Lor
Ashley Muehlbauer
Katherine Miller
Coach: Jon Davis

Deloitte Foundation 2007
National Student Case Study Seminar participants:
Christina Maniaci, Elizabeth Ehrenberg, Brian Johnson, Joe Krause, Jessica Swartz, Ashley Adelmeyer, Aaron Wippenfurth, Philip Berndt, Zach Kowaleski, Rene Sczygelski, Eric Carlson, John Witkowski, Steve Halford, Margo Zenk, Janelle Jensen, Jessica Molnar, Scott Cliebe. Advisors: Terry Warfield, Jerry Weygardt, Larry Rittenberg, Tim Shea

KPMG National Audit Case Competition
Third Place Nationally
Duncan Davis
Elly Thio
Rene Sczygelski
Erin Lavelle
Advisor: Karla Johnstone

About the Gazette

The Wisconsin School of Business Gazette is published the first of the month by Marketing Services for faculty and staff of the business school. Submissions for the Dec. 1 issue should be sent by Nov. 26 to Editor Lari Fanlund, lfanlund@bus.wisc.edu.