School of Business in Pink

October is Breast Cancer Awareness Month and the Undergraduate Business Leadership Council (UBLC) helped increase awareness of the disease within the Wisconsin School of Business community. The UBLC, an organization comprised of leaders from each of the undergraduate student organizations, organized an impressive fundraiser that kicked off at the beginning of October.

Student org leaders sold pink bracelets with inspiring messages (Strength, Hope, Faith, or Survivor) to student org members and business school faculty and staff for a minimum donation of one dollar. The fundraiser culminated in the School of Business in Pink day on Wednesday, Oct. 24 . Pink streamers and balloons filled the atrium, and many students, faculty and staff wore pink attire. The event received press coverage from the Badger Herald, the Daily Cardinal and Channel 3 News. Although the UBLC has not finished tallying all donations, the preliminary estimate is $2,000. All proceeds will be donated to the Madison Affiliate of the Susan G. Komen Foundation.