IN THE NEWS

People and programs of the School of Business were quoted in local and national media this month.

Craig Thompson, professor of marketing, was quoted in The Chicago Tribune article, “Wal-Mart’s small plan starts here.” Thompson commented on Wal-Mart’s decision to shift its advertising strategy from a mass-market message to a smaller, more segmented audience message.

Stephen Malpezzi, chair of the Department of Real Estate and Urban land Economics, was quoted in “Boom! Bust! Boom?” on Nov. 6 on BusinessWeek Online. The article details the housing market and whether or not the current downturn is long term.

The Milwaukee Journal Sentinel, the Wisconsin State Journal and the Capital Times covered the ranking of the Executive MBA program at 45th in the world by the Financial Times of London.

Assistant Professor Morris Davis, Real Estate, was quoted in two articles in The Capital Times. One article detailed Davis’ reaction to the slowing housing market. In the other, Davis shared information from his recent paper for the Federal Reserve Board

Mason A. Carpenter, associate professor, management and human resources, wrote a guest editorial for the NCAA called “College athletics not a profit center” on Sept. 25. Carpenter outlines the misperceptions of university athletics as a profit center in response to an article in CFO Magazine.

The Wisconsin State Journal did a feature article on Dan Olszewski, director of the Weinert Center for Entrepreneurship, on Oct. 15 called “Teaching tools for successful entrepreneurship”. The question and answer article details Olszewski’s methods for helping students grow and learn how to be entrepreneurs.

The Wisconsin Technology Network and the Badger Herald covered the CEO Summit. The summit organized by alumnus John Morgridge to showcase the university’s ability to produce CEOs.

The Capital Times noted the fourth Women’s Executive Leadership Summit on Oct. 4. Tammy Thayer, president of the Center for Advanced Studies in Business, Inc. (CASB) and the conference program manager was quoted in the article. The summit was also mentioned in the Wisconsin State Journal on Oct. 6.

Channel 15 and the Badger Heral covered the Grainger Hall construction kick-off event in “Grainger hosts kick-off event” on Oct. 16. The details of the event were noted as well as the information regarding the actual construction of the addition.

The Accenture Leadership Center opening was noted in the Education section of the October addition of Business Watch. Michael Knetter, dean of the School of Business, was quoted in the article.

The Wisconsin State Journal featured an article on Sept. 27 detailing Helen Johnson-Leipold’s role in a family business. Johnson-Leipold was the keynote speaker at the 10th anniversary celebration of the Family Business Center.

The University of Wisconsin MBA program was mentioned in “Club Teaches Students the Business of Wine” in the Wisconsin State Journal on Oct. 1, which outlined the new wine club on campus that teaches students about wine in order to enhance their skills for business meetings.

Businessnorth.com ran a briefing on Oct. 3 noting the Family Business Seminar presented by Ann Kinkade, director of the Family Business Center, held at UW-Superior.

In Business Magazine mentioned the Executive Economic Summit at the Fluno Center in “Recession? Not yet.” in its October edition.

Carol Aspinwall, associate director of the Erdman Center for Operations and Technology Management, was mentioned in “On the Move” in the Capital Times on Oct. 10, for being elected the president of the Madison Chapter of APICS, a national association for operations management.

Business Week’s ranking UW-Madison’s MBA program fourth in the nation for fastest return on investments was mentioned in the Wisconsin State Journal, the Capital Times, Wisconsin Technology Network, The Daily Cardinal, and The Badger Herald.