May 1, 2007

Marketing Professor’s 'Brand Community' Research Earns National Attention

An article on the concept of “brand community,” co-authored by Marketing Professor Thomas O’Guinn, is one of the 20 most-cited papers in the field of economics and business worldwide.

Sports Illustrated Lauds Wisconsin Football Star (and Real Estate Student) Joe Thomas

The strength of the Wisconsin real estate program was highlighted in a profile of  the Badger football star.

Tuition Differential for Undergraduate Business Program Wins Regent Approval

In April, the UW Board of Regents approved the School of Business differential tuition proposal.

Grainger Hall Construction Update

A look at what will be going on in the building over the summer.

Team Takes Third Place in KPMG Auditing Competition

A team of accounting students from UW-Madison won third place and $10,000 in the KPMG’s National Audit Case Competition held in April in New York City.

Accenture Leadership Center Celebrates First Year of Leadership Development

The Accenture Leadership Center (ALC) celebrated its first year of leadership development for business undergraduates with a capstone event. 

Graaskamp Center for Real Estate Dedicated 

More than 200  alumni and friends of the real estate program attended the dedication of the James A. Graaskamp Center for Real Estate. 

Prominent Real Estate Alumna Dianne Orbison Dies

Dianne M. Orbison, long one of the most successful and active alumni of the School of Business, died April 12.

IN THE NEWS

News of the people and programs of the School of Business.

News from the MBA Program Office

• The MBA Graduation Brunch
• MBA Newly Admitted Student Weekend

School of Business Length of Service Luncheon Held This Month

The annual Length of Service Staff Awards Luncheon will be held Wednesday, May 16,   from 3:30 p.m. to 5:00 p.m.    

CIBER News

• Doing Business in China
• Expanding Your Global Business into Greater China
• Updated CIBER Grant Guidelines Available Soon

Student Entrepreneurs of “Sconnie Nation” Profiled

Entrepreneurial Management  students interview entrepreneur who launched “Sconnie Nation.”

Business Library Contributes to Area Businesses

The Business Library was one of the UW-Madison libraries featured in an article on how university libraries contribute to economic development.

FACULTY-STAFF NEWS

• Del Anderson
• Kathryn Caggiano
• Jon Eckhardt
• Mike Ciuchta
• Mason Carpenter
• Cynthia Devers   
• Mary Skupniewitz
• Michaela Augst  
• Monika Wingate 
• Julie Ethridge

Business Library Celebrates Library Week with Alando Tucker

UW Basketball star Alando Tucker was a surprise visitor at the Business Library.   

Marketing Students Win Burrill Competition

Undergraduate marketing majors Stacy Knuth and Mat Lerner, won $10,000 as the first-place team in the tenth annual G. Steven Burrill Technology Business Plan Competition.

New PhD Funding Support Provided

A research awards competition among PhD students was held for the first time this year.

Real Estate Undergrad Honored

Holly Larson, an undergraduate business student majoring in real estate, was recognized at the Adult Student Awards and Scholarship Reception in April.

About the Gazette

The School of Business Gazette is published the first of the month by the Office of Marketing and Communications for faculty and staff of the University of Wisconsin-Madison School of Business. Send submissions or other feedback to Editor Lari Fanlund, lfanlund@bus.wisc.edu. The deadline for submitting items for the June 1 issue is May 29.