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March 1, 2008

Joann Peck Wins Campus Teaching Award

Every year the UW–Madison Teaching Awards Committee honors an ensemble of faculty for teaching excellence. Only a handful of Distinguished Teaching Awards are awarded annually. Joann Peck, assistant professor in Marketing, is one of the faculty members to be honored for 2008. Peck has won the Emil H. Steiger Distinguished Teaching Award.

Peck came to the Wisconsin School of Business from the University of Chicago, where she was a visiting assistant professor. She is an alumna of the Wisconsin School of Business, having earned her MBA in marketing and an Outstanding MBA Student Award here in 1993. Peck has won several teaching awards while with the business school. Students named her the Marketing Professor of the year in 2006 and 2007 and the business school awarded her the Lawrence J. Larson Excellence in Teaching Award in 2005.

Peck earned her Ph.D. in business administration from the University of Minnesota. She also has a B.S. in secondary education from the University of Michigan. Her research focuses on consumers’ sense of touch and reveals insights into shopping via non-touch media.