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July 1, 2007

Deborah Mitchell Named Associate Dean for Enterprise MBA Programs and Marketing Services

Deborah Mitchell, executive director of Enterprise MBA Programs, has been named to the new position of associate dean for Enterprise MBA Programs and Marketing Services.

Mitchell will continue to lead the Enterprise MBA Programs, consisting of the Executive MBA and Evening MBA, which are designed for working professionals.

As head of Marketing Services, formerly the business school’s Office of Marketing and Communications, Mitchell will be responsible for strategic marketing and branding for the school, including its undergraduate, graduate and executive education programs. Marketing Services will provide expertise and act as a resource hub in the areas of branding and marketing strategy, print and online communications, design and public relations.

School of Business Dean Michael Knetter said that in her new role Mitchell would continue to focus on capturing potential synergies provided by the Enterprise MBA platform and would work to expand the scope and value of the school’s overall marketing efforts.

In announcing her appointment, Knetter called Mitchell “a dynamic leader whose experience and expertise bridge the academic and business worlds. We are fortunate that Deborah will also continue to teach some courses to MBA students, as she has done since 2003. She has twice received the teacher of the year award given by students.”  Mitchell, who has a Ph.D. in Marketing and Behavioral Science from the University of Chicago, began her academic career as a faculty member at Wharton.

Marketing Services will host an Open House on Thursday, August 16 from 1 to 5 p.m. in Room 5151 of Grainger Hall. All School of Business faculty and staff are invited to attend. Refreshments will be served and Marketing Services staff will be on hand to offer information on the marketing resources available to School of Business units.