Family Business Center Featured in TV Spot

The UW Family Business Center (FBC) was highlighted during half time of the Men’s Basketball game between the Badgers/Georgia Bulldogs that was televised on ESPN Plus on Sunday, Dec. 31. During the three-minute segment, FBC Director Ann Kinkade, and two FBC members were featured. Mark Cullen of JP Cullen & Sons, a 105-year-old company, talked about why he and his brothers joined the FBC and how it is a catalyst in helping them succeed as a fifth-generation family business. Julie Coquard, the second generation of Wollersheim Winery, talked about how the FBC helps her family’s business grow to the next level of professionalism. The segment will be televised again in the coming weeks at other UW athletic half-time shows. UW-Madison’s University Communications office assisted in covering the cost to author and encode the presentation.