Mark Anderson, webmaster for the School of Business, has written a "Webmaster Whitepaper" on how to optimizing web pages so they are most likely appeal to search engines. The paper gives some simple tips on ways to get web pages to rank more highly on the most popular search engines, an important aspect of marketing on the web. School of Business faculty and staff can download the whitepaper from the intranet using their GRAINGER domain username and password.