School of Business Gazette, August 1, 2006

Marketing Faculty at Wisconsin Earn National Attention

Marketing professors at the University of Wisconsin-Madison School of Business continue to gain national recognition for the strength of their research.

As of this fall, four members of the School of Business faculty will be serving on the Editorial Review Board for the Journal of Marketing, the recognized leader among scholarly journals in the field. Only a handful of marketing programs in the country are as well represented on the board.

Among the newly appointed members is Professor Craig Thompson, chair of the Department of Marketing. Assistant Professor Kenneth H. Wathne and Associate Professor Aric Rindfleisch were also named to the editorial board. “Being named to the editorial review board of a major journal at such an early stage of their careers is a tremendous recognition of Ken’s and Aric’s contributions to the field of marketing,” said Thompson. Already serving on the board is Marketing Professor Jan Heide, one of the most prolific researchers in the field. In 2004, an American Marketing Association study rated him the third most influential individual in the nation in terms of citations for marketing research.

Next month Rindfleisch will be presented with a prestigious award from the American Marketing Association (AMA) for his contributions to research on marketing strategy. He will receive the Early Career Contributions Award from the Marketing Strategy Special Interest Group of the AMA in Chicago, based on the overall impact of his research, along with its quality and quantity.

In 2004, Wathne was identified as a potential leader of the next generation of marketing academics by Marketing Science Institute, which asked him to participate in a program for a small group of scholars.
“Our marketing faculty have a long tradition of commitment to scholarship,” said School of Business Dean Michael M. Knetter. “This national recognition of the research strength is very gratifying and very well deserved.”

The Marketing Department of the University of Wisconsin-Madison School of Business is ranked second in country for research productivity, seventh in the country for its undergraduate program and twenty-fifth for its MBA program. The department includes the A.C. Nielsen Center for Marketing Research and the Center for Brand and Product Management, and is affiliated with Grainger Center for Supply Chain Management.

Update on Grainger Hall Addition

The Park Street exit ramp has closed.

The stairwell located by the current loading dock is being remodeled to direct users safely to the temporary loading dock and away from the main construction area). Faculty, staff and students are asked to avoided that area/stairwell (Park Street stairwell and current loading dock area) while work is underway. If you use that area to exit the building on foot, please use the University Avenue or Johnson Street exits instead. The old courtyard is being blacktopped in order to serve as the new loading dock for the next two years. Room 1250 (the old deli) will be the loading dock receiving area during this period.

Weekly email updates on the Grainger Hall Addition are being sent by Facility Supervisor Cheryl Schroud. If you have not received these updates and would like to, please contact her at cschroud@bus.wisc.edu.

FACULTY-STAFF NEWS

Holly Ashbaugh-Skaife, associate professor in Accounting and Information Systems, has been asked to serve on the Deutsche Forschungsgemeinschaft (DFG) of the German government. The DFG is the central agency for funding basic research at German universities. Its operation is similar to that of research councils or science foundations in other countries. She joins 10 panel members, professors of law, economics, psychology, sociology and philosophy in Italy, the Netherlands, Great Britain and Germany.

Professor Urban Wemmerlöv, director of the Erdman Center for Operations and Technology Management, presented a paper on healthcare operations, participated on a panel on industry manufacturing issues and chaired a session at the Third International Conference on Group Technology/Cellular Manufacturing in Groningen, the Netherlands, July 3-4. Partial funding for the trip was provided by the Center for International Business Education and Research (CIBER).

Marketing Professor Jan Heide received an Outstanding Reviewer Award from the Journal of Retailing.

Sachin Tuli has accepted a position as a lecturer in International Business with the School of Business, effective Aug. 28. He will terminate his position as senior outreach specialist with the Center for International Business Education and Research (CIBER).

John Hoffmire has accepted a position as a faculty associate in the Finance Department, effective Aug. 1.

Suzy Pursell, student services coordinator with the MBA Program Office, will have her last day with the School of Business on August 4. She has enrolled in the Wisconsin MBA program, majoring in Supply Chain Management.

Mary Dohm has accepted a position with the Business Career Center as a university services associate 2 LTE beginning Aug. 21.

Duane Cooper has accepted a position with the Business Career Center as a university services associate 2 LTE beginning Aug. 21.

Women in Business Council Golf Outing This Month

It’s not too late to sign up for the Women in Business Council (WIBC) Golf Counting. WIBC again this year is hosting an 18-hole golf scramble to benefit its scholarship contributions for MBA students on Monday, Aug. 21 at Lake Wisconsin Country Club in Prairie Du Sac. Lunch is at 11:30 a.m., shotgun start is at 12:30 p.m. and a social hour followed by dinner begins at 5 p.m. For more information, contact Debra Lins at drlins@cbbwi.com or 1-877-839-6301.

UW Foundation Seminar on Partnership Building

The UW Foundation will host a Partnership Building Seminar on Aug. 23 from 9 a.m. to noon in the Foundation Conference Room. Business school staff who work directly with UWF funds are the primary audience. Other staff and faculty are welcome. Topics will include development, campus access, fund management and stewardship.

School of Business staff interested in attending should contact Scott Voss at the Foundation scott.voss@uwfoundation.wisc.edu, 265-9669, to register. Another workshop on these topics will be held in fall.

IN THE NEWS

A summer entrepreneurs camps for middle school students run by the UW-Madison Small Business Development Center was featured in the July 30 New York Times. The feature story looked at entrepreneur and finance camps for children around the country.

The Detroit Free Press quoted Jim Seward, professor of finance, on July 9 in “Talk of Alliance is opening floodgate analysis.” A potential deal between General Motors Corp., Nissan Motor Co. and Renault U.S.A was examined.

The accomplishments  of School of Business marketing professors Jan Heide, Aric Rindfleisch, Craig Thompson, and Kenneth H. Wathne were mentioned in The Capital Times on July 27, in “UW biz professors honored.”  The article noted their appointment to the review board for the Journal of Marketing.

A recent study by Morris Davis, a new assistant professor of real estate and urban land economics, continues to gain national attention. Morris work, examining a trend in housing prices reflecting land value rather than building value, has been featured in several publications, including the online version of the Wall Street Journal, the Dow-Jones newswire and the St. Petersburg Times. (As mentioned in the July Gazette, his work also was featured in the online version of BusinessWeek).

See the articles at:
http://www.realestatejournal.com/buysell/markettrends/20060622-walsh.html
http://www.sptimes.com/2006/07/07/Business/Dirt_rich.shtml

Wisbusiness.com featured a question and answer session with Dean Mike Knetter on July 18. The interview focused on the state of the Wisconsin economy and how the business school factors into the changes.

Channel 15 news quoted Professor Stephen Malpezzi, real estate, in a June 30 report “Location Efficient Housing.” The article discussed living close enough to work to ride a bike or take the bus.

Anne Miner, professor of management and human resources, was quoted in “Talk about a sales figure” on June 27 in the Milwaukee Journal Sentinel. Miner noted how a company’s ability to use the Internet to market a product may help it survive.

Professor Chuck Krueger, Executive Education, was quoted in a July feature of the UW Business News Wire titled “Building Value Driving Profits.” The story describes his business simulation course.

In the first of a four-part series feature “Making Madison Work” in the Wisconsin State Journal, Bill Strang, an emeritus professor and former associate dean of the School of Business, was quoted. The article examined the Madison economy.

Neil Lerner, director of the Small Business Development center, was quoted in the July 14 article “A new outlet for shoppers” in the Wisconsin State Journal. Lerner spoke about the new outlet mall being built in the Wisconsin Dells area and what opportunities the mall could bring.

New Faculty for Fall 2006

Seven new faculty members are joining the School of Business this fall. Below is a brief introduction:

Kersi Darius Antia
Assistant Professor
Marketing

Prior to joining the School of Business, Antia served as an assistant professor at the Richard Ivey School of Business in Canada. He has also taught at Washington University in St. Louis, the University of Southern California, and at the Oral School for the Deaf in Calcutta. Antia holds a B. Com. in general management from Calcutta University, a M.S. in management and information systems from Clarkson University, and a Ph.D. in marketing from the University of Southern California. Antia’s research focuses on the governance of, and the impact of Web-based technologies on inter-firm relationships (alliances, franchise agreements, distribution channels).

Morris A. Davis
Assistant Professor
Real Estate and Urban Land Economics

Before coming to UW-Madison, Davis worked for four years at the Federal Reserve Board in Washington, D.C. as an economist, and prior to that was vice president of yield optimization for ReturnBuy, Inc. He has taught undergraduate courses in economics at both Georgetown University and the University of Pennsylvania. Morris is best known for his work on the housing market, house prices, aggregate output and welfare. He also dedicates time to his side interest in health economics, especially the economics of the health of the elderly and the health of children. Morris earned his Ph.D. from the University of Pennsylvania in 1998, and was awarded the Alfred P. Sloan Dissertation Fellowship in 1997.

Gregory A. DeCroix
Associate Professor
Operations and Information Management

DeCroix joins the School of Business from the Fuqua School of Business at Duke University, where he has been an associate professor since 2000. Prior to Fuqua,he was an assistant professor at the University of Washington. DeCroix received a B.A./B.S. from Miami University in mathematics and statistics, graduating summa cum laude. He has a Ph.D. in operations research from Stanford University. His research focuses on supply chain management, with a particular emphasis on decentralized decision making in supply chains and the impact of environmental issues on supply chain management. His work has appeared in Management Science, Operations Research, Naval Research Logistics, European Journal of Operational Research and IIE Transactions.

Cynthia E. Devers
Assistant Professor
Management and Human Resources
Devers comes from the Mays Business School at Texas A&M University, where she was an assistant professor in strategic management and business and corporate strategy. Devers also taught at Central Michigan University, the Eli Broad College of Business at Michigan State University, and Northwood University. After receiving her bachelor and master’s degrees in management at Northwood University, she received a Ph.D. in business administration at Michigan State University. Devers’ research interests include governance structures, the structure of inter-organizational relationships, decision-making biases and influence of executive and Top Management Team (TMT) compensation on risk perceptions. She has been published in the Academy of Management Journal, International Encyclopedia of Organization Studies and the Strategic Management Journal, among others.

Phillip H. Kim
Assistant Professor
Management and Human Resource

Kim comes to the School of Business from the University of North Carolina at Chapel Hill, where he earned his Ph.D. in sociology this past spring. His research interests include new venture creation processes, entrepreneurial teams and social networks, and institutional impact on new firm creation. He is a graduate of the Wharton School and the University of Pennsylvania (B.S., BAS). Prior to earning his M.A. and Ph.D. in sociology at the University of North Carolina, he worked in management consulting and retail operations.

Thomas C. O’Guinn
Professor
Marketing

O’Guinn comes to Madison from the University of Illinois at Urbana-Champaign, where he was a college scholar at the College of Communication. O’Guinn also taught at the University of California at Los Angeles. O’Guinn’s background is in communication. He received a B.S. and M.A. in mass communication and a Ph.D. in communication from the University of Texas at Austin. His research interests stems from this background, with a focus on the sociology of consumption, brands, commercial communication, advertising and visual communication and mediated communication and the formation and maintenance of economic and consumer norms.

David A. Schweidel
Assistant Professor
Marketing

Schweidel joins the School of Business after receiving his Ph.D. in marketing from the Wharton School of the University of Pennsylvania. His dissertation was on customers' acquisition and retention patterns of services at a multi-service provider. Schweidel also received a B.A. in mathematics, graduating summa cum laude in 2001, and an A.M. in statistics from the University of Pennsylvania. His research interests include CRM applications and the application of statistical methods to understand individual choice behavior, specifically how customers' decision making evolves over time. He has worked as a consultant for Light Management Consulting in New Jersey and Somnia, Inc. in New York, as well as served as ad hoc reviewer for Marketing Science.

Wisconsin Evening MBA Graduates Its Sixth Class, Plans Orientation for Fall

The School of Business held the Wisconsin Evening MBA Class of 2006 graduation ceremony and brunch on July 8 at the Fluno Center for Executive Education. Dean Mike Knetter, Assistant Dean Gary Lessuise and Evening MBA Director Linda Uitvlugt conferred the degrees.

Chris Benish was chosen by the Class of 2006 to be the student speaker. Benish is a student services coordinator at the School of Business in the Undergraduate Programs Office. There were 38 Evening MBA students who graduated, representing 29 employers from the Madison regional area, Milwaukee, Janesville/Beloit, northern Illinois and as far away as Wausau.

The Wisconsin Evening MBA program will welcome the incoming class at its new student orientation on Aug. 28 and 31. Fifty incoming students, representing 40 employers from throughout southern Wisconsin, will begin the Wisconsin Evening MBA program this fall.

About the Gazette

The next issue of the School of Business Gazette will be distributed Sept. 1. Submissions should be sent by Aug. 26 to Lari Fanlund, lfanlund@bus.wisc.edu.