School of Business Gazette

New Faculty for Fall 2006

Seven new faculty members are joining the School of Business this fall. Below is a brief introduction:

Kersi Darius Antia
Assistant Professor
Marketing

Prior to joining the School of Business, Antia served as an assistant professor at the Richard Ivey School of Business in Canada. He has also taught at Washington University in St. Louis, the University of Southern California, and at the Oral School for the Deaf in Calcutta. Antia holds a B. Com. in general management from Calcutta University, a M.S. in management and information systems from Clarkson University, and a Ph.D. in marketing from the University of Southern California. Antia’s research focuses on the governance of, and the impact of Web-based technologies on inter-firm relationships (alliances, franchise agreements, distribution channels).

Morris A. Davis
Assistant Professor
Real Estate and Urban Land Economics

Before coming to UW-Madison, Davis worked for four years at the Federal Reserve Board in Washington, D.C. as an economist, and prior to that was vice president of yield optimization for ReturnBuy, Inc. He has taught undergraduate courses in economics at both Georgetown University and the University of Pennsylvania. Morris is best known for his work on the housing market, house prices, aggregate output and welfare. He also dedicates time to his side interest in health economics, especially the economics of the health of the elderly and the health of children. Morris earned his Ph.D. from the University of Pennsylvania in 1998, and was awarded the Alfred P. Sloan Dissertation Fellowship in 1997.

Gregory A. DeCroix
Associate Professor
Operations and Information Management

DeCroix joins the School of Business from the Fuqua School of Business at Duke University, where he has been an associate professor since 2000. Prior to Fuqua,he was an assistant professor at the University of Washington. DeCroix received a B.A./B.S. from Miami University in mathematics and statistics, graduating summa cum laude. He has a Ph.D. in operations research from Stanford University. His research focuses on supply chain management, with a particular emphasis on decentralized decision making in supply chains and the impact of environmental issues on supply chain management. His work has appeared in Management Science, Operations Research, Naval Research Logistics, European Journal of Operational Research and IIE Transactions.

Cynthia E. Devers
Assistant Professor
Management and Human Resources
Devers comes from the Mays Business School at Texas A&M University, where she was an assistant professor in strategic management and business and corporate strategy. Devers also taught at Central Michigan University, the Eli Broad College of Business at Michigan State University, and Northwood University. After receiving her bachelor and master’s degrees in management at Northwood University, she received a Ph.D. in business administration at Michigan State University. Devers’ research interests include governance structures, the structure of inter-organizational relationships, decision-making biases and influence of executive and Top Management Team (TMT) compensation on risk perceptions. She has been published in the Academy of Management Journal, International Encyclopedia of Organization Studies and the Strategic Management Journal, among others.

Phillip H. Kim
Assistant Professor
Management and Human Resource

Kim comes to the School of Business from the University of North Carolina at Chapel Hill, where he earned his Ph.D. in sociology this past spring. His research interests include new venture creation processes, entrepreneurial teams and social networks, and institutional impact on new firm creation. He is a graduate of the Wharton School and the University of Pennsylvania (B.S., BAS). Prior to earning his M.A. and Ph.D. in sociology at the University of North Carolina, he worked in management consulting and retail operations.

Thomas C. O’Guinn
Professor
Marketing

O’Guinn comes to Madison from the University of Illinois at Urbana-Champaign, where he was a college scholar at the College of Communication. O’Guinn also taught at the University of California at Los Angeles. O’Guinn’s background is in communication. He received a B.S. and M.A. in mass communication and a Ph.D. in communication from the University of Texas at Austin. His research interests stems from this background, with a focus on the sociology of consumption, brands, commercial communication, advertising and visual communication and mediated communication and the formation and maintenance of economic and consumer norms.

David A. Schweidel
Assistant Professor
Marketing

Schweidel joins the School of Business after receiving his Ph.D. in marketing from the Wharton School of the University of Pennsylvania. His dissertation was on customers' acquisition and retention patterns of services at a multi-service provider. Schweidel also received a B.A. in mathematics, graduating summa cum laude in 2001, and an A.M. in statistics from the University of Pennsylvania. His research interests include CRM applications and the application of statistical methods to understand individual choice behavior, specifically how customers' decision making evolves over time. He has worked as a consultant for Light Management Consulting in New Jersey and Somnia, Inc. in New York, as well as served as ad hoc reviewer for Marketing Science.