Home > Gazette > April 2008

Wisconsin Naming Gift Continues to Gain Attention

The $85 million naming gift for the Wisconsin School of Business continues to gain national attention.

Steve D. Levitt, author of the best-selling book, “Freakonomics,” discussed the Wisconsin Naming Gift on his blogwhich appears on the New Tork Times web site. Read his blog here. That, in turn imspired a number other bloggers around the country to share their views on the unique “no-name naming gift.”

The gift also was the cover story of the spring issue of Insights, the magazine of the University of Wisconsin Foundation and was featured in the spring issue of On Wisconsin, the magazine for UW-Madison alumni.

In March, a presentation on the Wisconsin Naming Gift was made at a conference of business school communications and development professionials held in Chicago by
the Association to Advance Collegiate Schools of Business  (AACSB).  Dean Michael Knetter and Alumni Director Alisa Robertson made the presentation.

A reminder of the naming gift can now be seen in Grainger Hall’s atrium.  A banner hung there in March is a replica of  an ad announcing the school’s naming in the Wall Street Journal and other major publications. It joins a banner of the Wisconsin School of Business logo which was unveiled in the atrium at the gift’s announcement in October.