IN THE NEWS

People and programs of the School of Business in the news in March.

National

The Wall Street Journal featured an article titled “Entrepreneurship 101” in its March 19 edition, noting the variety of ways business schools across the country are trying to improve students’ entrepreneurial skills. The new undergraduate entrepreneurship major at the University of Wisconsin-Madison was cited.

Brand and Product Management student Marjani Coffey contributed another article to BusinessWeek.com titled “A marathon day of marketing myself,” in which she offers tips on how to survive the interview process.

Regional

The Milwaukee Journal Sentinel, Wisconsin Week, Wisbusiness.com and the Wisconsin State Journal mentioned the School of Business’ 28th place ranking of undergraduate business schools in BusinessWeek. The articles also mention the undergraduate business program was placed fourth among Big Ten schools.

Dean Michael Knetter was quoted on the Wisconsin Technology Network in “Innovation drives productivity in post 24x7 world.” The article which ran on Feb. 28, recapped discussions during the Fusion 2007 CEO-CIO Symposium.

Dean Michael Knetter was quoted in The Green Bay Press Gazette “Knowledge economy vital to state’s future” on March 21. The article outlined Knetter’s opinions on the state of the economy and how Wisconsin can achieve more economic success in the future.

The Wisconsin Technology Network quoted Dean Michael Knetter in “Study affirms information technology-productivity link.” Knetter noted benefits and pitfalls in the productivity benefits IT has offered.

Assistant Professor in Real Estate and Urban Land Economics Morris Davis was quoted in the Milwaukee Journal Sentinel in “Foreclosure fallout to spread,” which discusses the potential loss to homeowners, lenders and investors due to the subprime implosion.

UW-Madison’s proposed undergraduate differential tuition for business and engineering majors was mentioned in “UW-Madison proposes major tuition hike for engineering majors” in the GazetteXtra.

Local

Real Estate Professor Stephen Malpezzi was quoted in the Wisconsin State Journal in a March 8 article on how a rise in mortgage rates may affect the Madison housing market.

Senior lecturer Joe Boucher was quoted in the March. 1 article in the Badger Herald, “UW celebrates its “Wiscontrepreneurs.” Boucher offered prospective entrepreneurs encouragement to follow a passion but also warned of the time and work needed to make a business successful.

The Students in Free Enterprise organization was mentioned in the Wisconsin State Journal for their sponsorship of seminars for prospective home buyers.

Madison Commons ran an article titled “Entrepreneurial opportunities boom on campus” outlining the new options available to students at the University of Wisconsin-Madison. The new entrepreneurship option in the Management and Human Resources program at the School of Business was highlighted.

The Wisconsin State Journal, wisbusiness.com and The Badger Herald covered the Economic Outlook Conference held at the Fluno Center.

The Small Business Development Center’s “Perspectives for Success” breakfast series was featured in the Badger Herald.

The Wisconsin State Journal noted the Students in Free Enterprise and their win at the League 3 regional championship in Chicago.

Associate Professor in Operations and Information Management Rafael Lazimy was quoted in the March 24 edition of the Wisconsin State Journal in “The State’s expensive IT mess.”

School of Business Career Center Director Steve Schroeder was quoted in The Badger Herald on diversity issues among recruiters at Wisconsin and elsewhere.