IN THE HEADLINES
October 1, 2009CNN Chief Business Correspondent Ali Velshi and the CNN Express paid a visit to the Wisconsin School of Business for two days this September to film special segments on the economy, health care, education and career prospects for the “CNN Newsroom with Tony Harris” and “Your $$$$” shows.
Two town hall segments filmed from the Grainger Hall courtyard and featuring students’ take on the economy and consumer responsibility aired on the “CNN Newsroom” and are now accessible from CNNMoney.com.
Students sound off on U.S. future
Representatives from the full-time Wisconsin MBA appeared on “Your $$$$” with Velshi and co-host Christine Romans to discuss our unique career specialization model, job prospects for graduates, students’ decision to return to school, and classroom reactions to the economic crisis. Guests for this show included Dean Mike Knetter, Associate Dean of MBA & Undergraduate Programs Ken Kavajecz, Assistant Dean of MBA Programs Blair Sanford and first-year MBA students Kemllen Lee (Marketing Research) and Luis Ortero (Brand and Product Management). [Transcripts]
The Wisconsin Naming Gift was referenced in a Forbes article as an example of a major gift that did not name an institution after the highest bidder.
Princeton Review and Entrepreneur magazine have ranked entrepreneurship programs at the Wisconsin School of Business among the best in the nation.
To view a full version of the ranking, click here.
Read Entrepreneur magazine’s feature on UW-Madison.
Read coverage of this ranking in the Milwaukee Journal Sentinel, Wisconsin State Journal and Capital Times.
Weinert Center Director Dan Olszewski was featured in an Entrepreneur magazine article on balancing consumer choice with production capacity to turn a profit. “From the customer standpoint, you want it to look like you have millions of unique products, even though you may only have a few different degrees of change for each,” Olszewski told the magazine.
Steve Schroeder, who directs the Undergraduate Business Career Center, appeared on the local ABC station to talk about the 150 employers who attended the annual UW-Madison career fair at the Kohl Center. “It’s [the economy] definitely had an impact but all things considered we’re pretty pleased with the number of companies we’ve had.”
Associate Dean Aric Rindfleisch was quoted extensively in the Wall Street Journal article, “Is Brand Loyalty a Thing of the Past?” In the article, Rindfleisch argues that some brands have served to provide security for many Americans: “We’ve lost some of the traditional forms of security, family, religion… brands are meaningful to a lot of people.”
Deborah Mitchell, executive fellow of the Center for Brand and Product Management, was featured in several articles on General Motors new advertising campaign and brand loyalty. Mitchell discussed GM’s current marketing situation and the Cash for Clunkers program in the Associated Press story, “Chairman to be GM’s pitchman in new ads,” published in Forbes, Businessweek, MSN Money, and numerous other outlets.
“There’s been a shift in the focus on values and not just economics to consumers. They’re looking more closely at who is selling them what,” Mitchell said in another Associated Press story on brand loyalty.
Mitchell contributed to a NewsDay article on what auto companies need to do to respond to consumer demand. “You can even cut to the bone to make them more efficient. But if you can’t turn around consumer perception, you will die. It will not work.” The problem, she says, is no one told the auto companies, “You have to bring in a Steve Jobs to reinvent the demand side.”
Marketing Professor Tom O’Guinn contributed to an Associated Press article on “Infomercial King” Kevin Harrington’s 25-year infomercial empire on the eve of release of Harrington’s new memoir, “Act Now!: How I Turn Ideas Into Million Dollar Products.” O’Guinn said “[Harrington] brought that sense of legitimacy and the idea that infomercials are not necessarily hucksterism, they are meeting the legitimate needs of legitimate consumers.” O’Guinn’s comments were picked up by numerous outlets including MSN Money and Entertainment, Boston Globe, and the Sacramento Bee.
Senior Lecturer Tom Eggert shared his definition of “business sustainability” with InBusiness Radio hosts Jody and Joan.
Morris Davis, assistant professor of real estate and urban land economics, has been featured in several outlets discussing the foreclosure problem in American and actively promoting the Wisconsin Foreclosure and Unemployment Relief plan (WI-FUR), a new plan he developed with his colleagues Profs. Stephen Malpezzi and François Ortalo-Magné. Here is some of the recent coverage.
Big Ten Network’s “Office Hours”
Wisconsin Public Radio “At Issue with Ben Merens” (9/14)
Posted in In the News