The people and programs of the Wisconsin School of Business were in the news the past month.

Tom O’Guinn, professor, Marketing, wrote a guest column for Advertising Age’s section on CMO strategy. (Requires subscription)

O’Guinn also weighed in on the new Wisconsin slogan, “Live like you mean it,” for an Associated Press piece.

Deborah Mitchell, associate dean, Enterprise MBA, commented on the inappropriateness of loud commercials in an Advertising Age article. (Requires subscription)

Real Estate and Urban Land Economics Professors Steve Malpezzi and Morris Davis both appeared on NPR’s “Marketplace” to offer their expert opinions on the economic crisis and housing market.
http://marketplace.publicradio.org/display/web/2009/03/19/pm_fed_fallout/
http://marketplace.publicradio.org/display/web/2009/03/17/pm_apartments/

Associate Professor Jim Seward, Finance, was quoted in the Milwaukee Journal Sentinel regarding a proposed Milwaukee County pension bond deal.

Dean Michael Knetter appeared for the second time on Big Think, the online think tank. He also appeared on local television news to discuss the economic turmoil.
http://bigthink.com/mikeknetter/what-public-policy-changes-are-needed-to-encourage-swift-economic-recovery
http://www.channel3000.com/money/18911994/detail.html
http://www.channel3000.com/money/18902652/detail.html

Steve Schroeder, director, Business Career Center, was quoted in several news outlets on the job prospects for new graduates.
http://www.midwestbusiness.com/news/viewnews.asp?newsletterID=19626
http://www.madisonmagazine.com/article.php?story_id=236237

Neil Lerner, director, Small Business Development Center, appeared in a WISC-TV piece about how the SBDC can help companies through the economic recession.

Mason Carpenter, professor, Management and Human Resources, offered his expertise on management topics to several news outlets.
http://www.channel3000.com/news/18945197/detail.html
http://www.wkowtv.com/Global/story.asp?S=10017273
http://www.rrstar.com/news/x1465802410/AMCORE-s-timing-couldn-t-be-worse-with-bonuses

Posted in In the News