Mission

The mission of the School of Business at the University of Wisconsin-Madison is to create, integrate, transfer and apply knowledge relevant to business. We carry out this mission through five core activities: research, undergraduate education, graduate education, executive education, and service.

Vision

The vision of the School of Business is to be internationally renowned for knowledge creation and for expertise concentrated around selected career specializations in which we provide transforming educational experiences by integrating theory, application, and practitioner networks.

Values

In carrying out our mission, the School of Business holds the following shared values of dedication and commitment toward:

• continuous improvement of our programs and our people
• a culture of intellectual curiosity
• high integrity and ethics in the conduct of our own work and in our curriculum
• creation and support of an educational environment that recognizes the value and potential of each individual and the value of a diverse learning community
• pursuit of opportunities for faculty, staff and students to serve our community