At the Center for Brand and Product Management you will receive a mixture of both world-class academics and real world skills. These real world skills are shaped and often delivered by the Advisory Board and Board Member companies.

Most weeks a top company executive is on-campus and involved in school activities. We call these Applied Learning events and they come from the real world experiences of our Advisory Board companies. This program gives you individual access to a range of industry resources and senior managers at top brand management companies in a way you won't find at other business schools.

Students further enhance their real-world learning and skills by participating in events at the center, a variety of case competitions, and even international travel programs. That experience combines with your in-class learning to give you the type of preparation you need.