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Case Competitions

Case competitions are one way that the Center’s students apply the knowledge and skills they have gained through the program. Our students have had great success and a lot of fun participating in competitions around the country.

GMN Marketing Challenge
Many of the students participate in the GMN Marketing Challenge at the School of Business. Four-person teams are given a case and 48 hours to develop a case solution, then present their results in 25-minute presentations. The judges, all seasoned marketing professionals, award first and second prizes. In 2007, the first and second place teams were from the Center for Brand & Product Management.

 

2007 1st Place Team
Jen Schulz, LIndsay Klahn,
Cyrille Labourel, Jill Kurzawa

2007 2nd Place Team
Solymar Berrios, Marjani Coffey,
Katy McMurry, Justin Petersen

 

2005 1st Place Team
Richard Columb, Kevin Magana
John Sussman
David Miller

 

Pac-10/Big Ten Case Competition
This prestigious case competition, held at Arizona State University, includes the top three teams from the Pac-10 and Big Ten conferences. Students use the knowledge and skills they acquire in class by developing solutions to business problems within 24 hours. During the presentations, each team takes a different approach to tackling the business challenges in the case, while experienced executives fire tough questions at them.

The UW-Madison team, with Richard Collumb of the Center for Brand & Product Management, came in 2nd in 2006.

Wake Forest MBA Marketing Summit
A team of MBA students from UW-Madison was selected to compete in the 2006 MBA Marketing Case Competition hosted by Wake Forest's MBA Marketing Summit. Four students from the Center represented UW and competed against MBA students from seven other schools, including Harvard, Northwestern, UCLA and Texas.

Jungle Business Plan Challenge
The Challenge is open to entrepreneurs from around the world. Entrants submit an original business plan. From more than 300 entries in 2005, the two-man team from the Center was selected among 32 semi-finalists. They flew to Silicon Valley to pitch their plan to a distinguished panel of leading venture capitalists and entrepreneurs.

CENTER STUDENTS VISIT CORNELL FOR THE HABLA CASE COMPETITION


Justin Petersen and Jeremy De Wulf from the Center for Brand and Product Management, along with Mimi from the Center for Marketing Research, drove to Cornell for this year’s event. The HABLA Case Competition gave the students the opportunity to showcase some of the many skills they acquired during their first semester in the Wisconsin MBA program. This year’s case, sponsored by Pepsico/Frito Lay, examined how Cheetos could maintain its strong position within the salty snack food category, and double its revenues in ten years. Under a strict deadline, the students tied creative thinking and problem-solving to a financial analysis detailing the impact that their ideas would have on the business. Just as important as the lessons learned from the case competition, the experience whet the appetites of the students, both those who had participated and those who heard about all the details. Everyone in the Center for Brand and Product Management is anxious to compete again to prove the value of a degree from the University of Wisconsin-Madison.

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