Jeffrey Rotsch
Quote | Bio

Senior Vice President, General Mills, Inc.
President, Consumer Foods Sales Division

"At General Mills, we know how important it is to have top-performing product management professionals who can hit the ground running. There's been a clear need to have an MBA program focused exclusively on developing top product/brand managers.

I agreed to serve on the Executive Advisory Board of the Center for Brand and Product Management, as did executives from other premier product management companies, because we think the Center will play a major role in training the next generation of product management leaders.

The University of Wisconsin-Madison is the ideal location for the center since it brings together so many cross-functional strengths, from the A.C. Nielsen Center for Marketing Research, to some of the most-cutting edge work being done in engineering and the biosciences."