Bruce Paynter
Quote | Bio

Board Member
2003 - 2009

“Brands build an insight based relationship that creates strategic advantage in a marketplace challenged by commodization and downward price pressure. Products are a means of fulfilling a brand promise and generating consumer loyalty. Together strong brands and advantaged products are a combination that advance market position and drive sustainable growth. They are both very much at the heart of strategic business plans. Because they are fundamental to strategic business plans, brand and product expertise often lead to general management opportunities. With the creation of a world-class brand and product management program, the University of Wisconsin-Madison will develop its students into highly valued candidates for top brand and product positions, which will ultimately prepare many of these candidates for general management opportunities.”