Signe Ostby
Quote | Bio

Former Vice President of Marketing
Software Publishing Corporation

"Scott and I both started our careers in product management and were trained to see a need and fill it. As we looked out there, we saw a huge need. No one was doing a great job of training product management candidates. We felt it's the workforce least prepared by the traditional MBA track. With this program at the University of Wisconsin-Madison School of Business, we're going to turn out the best-prepared MBAs for product management jobs.

Scott and I both feel we owe our good fortune to product management. Scott founded Intuit upon the principles of product management, which he credits the innovation, which has made Quicken, Quickbooks and Turbo Tax the clear market leaders that they are today.

Increasingly in today's corporations, product management is the fast track to reaching the top. Wisconsin, with its marketing expertise in the A.C. Nielsen Center for Marketing Research, the strength of its engineering program and strong cross-functional strengths in technology, will produce outstanding graduates and take product management education to a level unmatched anywhere in the world."