Tara Khoury
Quote | Bio

Vice President and General Manager, North America
Kao Brands Company

"As a graduate of University of Wisconsin-Madison, I am excited about the opportunity to play a role in the Center for Brand and Product Management. I have worked in Marketing and General Management for over 25 years. I believe that a Brand Management career provides an excellent foundation to be an effective business leader.

As a Brand Manager at Kao Brands Company, you are the brand champion and general manager for your product. This involves building a strong brand equity and driving a product through all aspects of its life.  Winning brand strategies and plans are based on superior understanding and application of:

· Consumer needs, wants, and sources of satisfaction/dissatisfaction with current products

· Customer requirement, objectives, strategies, and plans

· Competitive realities, including market trends, competitor strategies, products, plans, and sources of advantage

· Company execution, including operational efficiency and internal process effectiveness

The Center for Brand and Product Management at the University of Wisconsin provides classroom and hands on learning experiences in these subject areas which positions students to have a fast start in a Brand Management career.  Kao Brands and I are excited to be a part of this innovative program."