Scott Cook
Quote | Bio

Chairman of the Executive Committee
Intuit

"Intuit would not be here today without what I learned in my first product management job. We used customer research and testing to innovate and create products that were entirely different than the competition...so different that venture capitalists didn't back us…but so superior that Intuit’s major products are now used by 2 to 6 times more customers than our competitors.

Intuit's future success depends upon recruiting great people. That's why Signe and I helped inspire and create the Center for Brand and Product Management at the University of Wisconsin-Madison. And why I lecture and share the techniques we use in technology with students in the program.

As an MBA student I didn't know what career to pursue. All I knew is that I wanted the best preparation possible for whatever business I'd later go in to.  As a result, I chose product management at P&G. In three years I was running the biggest brand in my division. After four years I left to return to California; two-and-a-half years later. I started my own company, Intuit, based on my product management training.”