Tim Cofer
Quote | Bio

President Kraft Pizza Company
Kraft Foods

"At Kraft, successful brand managers become our future company leaders. Our strong belief is that brand management provides the best training for general management. Our success is highly dependent upon finding great marketing and strategic talent that have had strong educational experiences to hit the ground running in brand management. That is why we have partnered with the UW Center for Brand and Product Management. I worked at our Oscar Mayer Madison Headquarters for a decade and I was consistently impressed with the quality of graduates from the Wisconsin School of Business. We recognize the "real-world" training that students receive at the Center. We are confident that a number of our future company leaders will be graduates of this program."