The Center for Brand and Product Management MBA degree is a two-year, full-time program. Each student takes a set of core classes, including topics such as financial management, operations, and data analysis and decision making, that grounds them in business fundamentals.

As a student at the Center, you are also immersed in marketing courses and real-world learning experiences tailored to your prospective career in brand and product management.

In addition, you have the opportunity to take up to six electives of your choice. This allows you to focus even more deeply on brand management coursework or explore other areas of business, such as entrepreneurship, corporate finance or consulting skills. Some students take electives at other schools at the University of Wisconsin, such as Engineering, Journalism or Human Ecology. The program’s flexibility allows you to tailor your course schedule to your professional needs and personal interests.