Thomas O’Guinn
Executive Director,
Center for Brand and Product Management

4171 Grainger Hall
975 University Avenue
Madison, WI 53706
toguinn@bus.wisc.edu
(608) 265-2485

DEGREE: PhD University of Texas at Austin

BIOGRAPHY: Thomas O’Guinn comes to Madison from the University of Illinois at Urbana-Champaign, where he was a college scholar at the College of Communication. O’Guinn also taught at the University of California at Los Angeles. O’Guinn’s background is in communication. He received a B.S. and M.A. in mass communication and a Ph.D. in communication from the University of Texas at Austin.

His research interests stems from this background, with a focus on the sociology of consumption, brands, commercial communication, advertising and visual communication and mediated communication and the formation and maintenance of economic and consumer norms.

Jack Nevin
Executive Director,
Grainger Center for Supply Chain Management

5191 Grainger Hall
975 University Avenue
Madison, WI 53706
jnevin@bus.wisc.edu
(608) 262-8912

Professor Nevin received his Ph.D. in marketing from the University of Illinois. His research has primarily concentrated in three conceptual areas of marketing --  channels of distribution, legal aspects of marketing, and international marketing – and has appeared in numerous journals.

His teaching responsibilities include Ph.D. seminars, Executive MBA classes, and traditional full-time MBA classes on marketing channels, marketing strategy, and supply chain management. He actively participates in executive development programs and serves as a research consultant or expert witness.

J. Craig Thompson
Professor, Marketing

4251 Grainger Hall
975 University Avenue
Madison, WI 53706
cthompson@bus.wisc.edu

NAMED PROFESSORSHIPS: Churchill Professor of Marketing

DEGREE:PhD, University of Tennessee

EXPERTISE AREAS: Consumer anthropology, gender issues, consumer lifestyles, post-modern culture

BIOGRAPHY: Craig Thompson is the Gilbert & Helen Churchill Professor of Marketing at the UW-Madison School of Business and the chair of the Department of Marketing. He joined the UW-Madison faculty in 1991, after completing his doctoral work at the University of Tennessee. His research focuses on the cultural shaping of consumer-marketing relationships, the construction of identity through consumption, and the marketing implications of consumer culture theory. His research has been published in leading journals. He is on the editorial boards of the Journal of Consumer Research, the Journal of Public Policy & Marketing, and Consumption, Markets & Culture.

Neeraj Arora
Associate Professor, Marketing

4191C Grainger Hall
975 University Avenue
Madison, WI 53706
narora@bus.wisc.edu

NAMED PROFESSORSHIPS: Arthur C. Nielsen, Jr., Professor of Marketing Research

DEGREE: PhD The Ohio State University

EXPERTISE AREAS: Consumer choice, economic theory, marketing research statistics

BIOGRAPHY: Neeraj Arora joined the University of Wisconsin-Madison in 1999. Prior to joining UW, he was a faculty member at Virginia Tech. Neeraj's current research focuses on econometric models of individual and group choice. Most of this research builds upon psychological and microeconomic theories (e.g. prospect theory, random utility model) of consumer behavior that use Bayesian statistics. Neeraj has presented papers in several marketing conferences and has been associated with industry projects relating to benefit segmentation, new product design, and customer needs assessment. His teaching interests include marketing strategy, marketing research and mathematical models of consumer behavior. Prior to entering academia, he worked as a marketing executive in the computer industry.

Jan B. Heide
Professor, Marketing

3106 Grainger Hall
975 University Avenue
Madison, WI 53706
jheide@bus.wisc.edu

NAMED PROFESSORSHIPS: Irwin Maier Professor of Marketing

DEGREE: PhD University of Wisconsin-Madison

EXPERTISE AREAS: Channels of distribution, inter-organizational relationships, strategic decisions vertical market restrictions

BIOGRAPHY: Jan Heide is the Maier Professor of Marketing at the UW-Madison School of Business. He received his Ph.D. from UW-Madison. Prior to joining UW-Madison's Marketing Department, he was a faculty member at Case Western Reserve University. Heide's primary teaching and research interests are distribution systems, strategic partnerships and marketing strategy. He has given presentations and executive programs on these topics at universities throughout the U.S., Europe and Australia. His research has been published in leading journals. He recently won a university-wide Teaching Excellence award, and was named a Vilas Associate by the University of Wisconsin-Madison Graduate School. In 1998, he won the Harold Maynard award for the best article in the Journal of Marketing.

Aric Rindfleisch
Assistant Professor, Marketing

4255 Grainger Hall
975 University Avenue
Madison, WI 53706
aric@bus.wisc.edu

DEGREE: PhD University of Wisconsin-Madison

EXPERTISE AREAS: Marketing, marketing research, marketing strategy, new product development, opinion survey design, product management

BIOGRAPHY: Aric Rindfleisch joined the School of Business in 2002 from the University of Arizona in Tucson, where he had been an assistant professor since 1997. Prior to earning his PhD, he was a research executive with Millward Brown, Inc. in Naperville, Illinois and worked for J. Walter Thompson in Tokyo, Japan. Aric's research has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, Journal of Public Policy & Marketing, and Business Horizons. He is a member of the editorial review boards of the Journal of Marketing and the Journal of Academy of Marketing Science.

Kersi Antia
Assistant Professor, Marketing

3104 Grainger Hall
975 University Avenue
Madison, WI 53706
kantia@bus.wisc.edu

DEGREE: PhD University of Southern California

EXPERTISE AREAS: Distribution systems, E-Commerce, Franchising

BIOGRAPHY: Prior to joining the School of Business, Antia served as an assistant professor at the Richard Ivey School of Business in Canada. He has also taught at Washington University in St. Louis, the University of Southern California, and at the Oral School for the Deaf in Calcutta. Antia holds a B. Com. in general management from Calcutta University, a M.S. in management and information systems from Clarkson University, and a Ph.D. in marketing from the University of Southern California. Antia’s research focuses on the governance of, and the impact of Web-based technologies on inter-firm relationships (alliances, franchise agreements, distribution channels).

William H Murphy
Senior Lecturer, Marketing

4275 Grainger Hall
975 University Avenue
Madison, WI 53706
wmurphy@bus.wisc.edu

DEGREE: PhD University of Wisconsin-Madison

EXPERTISE AREAS: E-Commerce, Incentives, Marketing, Marketing strategy, Sales management, Strategic marketing management

BIOGRAPHY: William teaches at both undergraduate and graduate levels, directs sales and marketing programs at numerous executive education venues and provides guidance for entrepreneurial ventures in internet markets. William received the Deans Academic Staff Excellence in Teaching Award 2005 and MKT Professor of the Year Award 2002. His research focuses on sales force management and international business. He has published in Journal of Marketing Science, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Journal of Personal Selling & Sales Force Management, Marketing Research, and the Journal of Higher Education for Business. Finally, William is a frequent speaker in China at the China Europe International Business School (CEIBS) in Shanghai.

Joann Peck
Assistant Professor, Marketing

Room 3114 Grainger
975 University Avenue
Madison, WI 53706
jpeck@bus.wisc.edu

DEGREE: PhD University of Minnesota

BIOGRAPHY: Joann Peck comes to the School of Business from the University of Chicago, where she was a visiting assistant professor last year. Peck is an alumna of the School of Business, having earned her MBA in marketing and an Outstanding MBA Student Award here in 1993. She earned her Ph.D. in business administration from the University of Minnesota in 1999. She also has a B.S. in secondary education from the University of Michigan. Peck taught undergraduates and in the Evening MBA course at the University of Minnesota. She earned the Robert Lieberman Memorial Award for Undergraduate Teaching Excellence in marketing at Minnesota for the 1994-1995 and 1997-98 school years. In 1999, she earned an honorable mention for a paper submitted to the Society for Consumer Psychology. Her dissertation was on consumers’ sense of touch and reveal insights into shopping via non-touch media.

David A Schweidel
Assistant Professor, Marketing

4172 Grainger Hall
975 University Avenue
Madison, WI 53706
dschweidel@bus.wisc.edu

DEGREE: PhD The Wharton School of The University of Pennsylvania

EXPERTISE AREAS: Marketing Research, Statistics

BIOGRAPHY: David Schweidel joined the School of Business after receiving his Ph.D. in marketing from the Wharton School of the University of Pennsylvania. His dissertation was on customers’ acquisition and retention patterns of services at a multi-service provider. Schweidel also received a BA in mathematics, graduating summa cum laude in 2001, and an AM in statistics from the University of Pennsylvania. His research interests include CRM applications and the application of statistical methods to understand individual choice behavior, specifically how customers’ decision making evolves over time. He has begun a secondary stream of research that focuses on how advertisements are perceived and the process by which they wear out.

Deborah Mitchell
Executive Director, Executive and Evening MBA

3122 Grainger Hall
975 University Avenue
Madison, WI 53706
dmitchell@bus.wisc.edu

DEGREE: PhD University of Chicago

EXPERTISE AREAS: Consumer behavior and integrated marketing communications

BIOGRAPHY: Deborah Mitchell joins the School of Business as a lecturer. Mitchell has held faculty positions at top business schools including the Wharton School (University of Pennsylvania), Stanford University Graduate School of Business and the Johnson Graduate School of Management (Cornell). Mitchell is an internationally known marketer, keynote speaker and consultant. Her expertise centers on creating strong, market-focused organizations through application of her BrandWoven methodologies. Her work has appeared in leading research journals, including the Journal of Consumer Research, the Journal of Advertising and the Journal of Behavioral Decision-Making.