In the Headlines

The Wisconsin School of Business earned national media attention.

Smart Money Magazine: ASAP’s Real-World Experience
In a feature article on the successful track record of the Applied Security Analysis Program, the magazine wrote: “Where are the next crop of top-rated fund managers coming from? Nope, it’s not Harvard or Wharton. Take a look at the University of Wisconsin at Madison.”

Wall Street Journal: Where CEOs Earned Their Degrees
A survey that found the University of Wisconsin-Madison produced more CEOs than Harvard was cited in an article on a declining call for Ivy League credentials among business leaders.

New York Times: Realtors vs. FSBO
The front-page story examined a study co-authored by Real Estate Professor François Ortalo-Magné, which compared results using a real estate agent vs. for-sale-by-owner in the Madison, Wis. housing market. The research was also covered on the national TV program, “20/20.”

CNBC’s Fast Money: Wisconsin MBA students
Wisconsin MBA students in the Applied Security Analysis Program (ASAP) appeared four times on the nationally televised business news program, which showcases advice from Wall Street traders.

Sports Illustrated: Average Joe
Wisconsin football star and real estate student Joe Thomas’ work ethic in the classroom and on the football field was featured.

Wall Street Journal: Basic Entrepreneurship
The new entrepreneurship undergraduate major was cited in the article, “Entrepreneurship 101,” on ways business schools across America are trying to improve students’ entrepreneurial skills.

New York Times: Differential Tuition Trend
A front-page article on public universities charging more for high-demand or high-cost programs covered the new differential tuition for the undergraduate business program at UW-Madison.

Wall Street Journal: Survey of Foreign Investors
A survey of foreign investors conducted by François Ortalo-Magné and the Graaskamp Center for Real Estate on behalf of the Association of Foreign Investors in Real Estate was covered in the U.S., European and Asian editions of the Wall Street Journal.

BusinessWeek Online
Wisconsin MBA student Marjani Coffey chronicled her experience as a first-year student in a series of articles for BusinessWeek Online. Steve Schroeder, director of the Business Career Center, was interviewed on career services for undergraduate business students.

Business Finance: Leaders in Finance and Accounting
Accounting Professor Larry Rittenberg was named one of “60 leaders who will shape finance and accounting” in 2007. He chairs the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

Wall Street Journal Online: Land Prices Drive Housing Market
A study co-authored by Real Estate Professor Morris Davis on housing prices reflecting land value rather than building value appeared in the online Wall Street Journal.

BusinessWeek Online: The Allure of the Wisconsin MBA
Director of Career Services Blair Sanford was interviewed on the appeal of the Wisconsin MBA and strong job prospects for graduates.

Chicago Tribune: Wal-Mart Thinks Small
Marketing Professor Craig Thompson was quoted on Wal-Mart’s decision to change its advertising strategy to a more segmented audience message.

Success Magazine: How to Make Charitable Donations Pay-Off
School of Business Dean Michael Knetter was quoted on how giving can be profitable for companies and earn consumer loyalty.

USA Today: Luring Consumers
Associate Dean for Enterprise MBA Programs and Marketing Services Deborah Mitchell was quoted in an article on how stores carefully orchestrate details to attract consumers.