Enterprise MBA Programs

Dramatic growth has been a hallmark of Wisconsin Enterprise MBA programs over the past year. Combined, the two programs experienced nearly a 30% increase in enrollments, resulting in significant
increases to the programs’ revenue contributions to the business school. This growth was achieved with no drop in the quality of incoming students—admissions criteria remained unchanged and the quality of Enterprise applicants for fall 2007 increased on some key indicators.

Four major initiatives were launched during the past year, designed to increase program quality and benefit Enterprise MBA students and their employers:

These initiatives were intended to:

• broaden and strengthen faculty participation in the programs
• provide additional services to students
• build greater community among students, alumni, faculty and staff
• develop marketing activities to increase applications and enhance the equity of the Wisconsin Enterprise MBA brand
  

Wisconsin Evening MBA

Evening MBA
	2004	2005	2006	2007
Total Enrollment	105	119	125	143
Average Work Experience (years)	6	6	5	5

The Wisconsin Evening MBA program is designed to offer busy, early- to mid-career working professionals the opportunity to gain a premium degree while continuing their employment. Students and alumni of the program represent more than 150 employers. The majority of graduates are managers and executives in the Madison and Milwaukee areas.

Students attend classes two evenings per week for three years, developing broad cross-functional management expertise. In the second year of the program, students travel to a developing country to gain first-hand knowledge of global business challenges. In 2007, the Evening MBA international study tour traveled to China.

Wisconsin Executive MBA

Executive MBA
	2004	2005	2006	2007
Total Enrollment	65	66	65	80
Average Work Experience (years)	15.5	15	15.5	16.5

The Wisconsin Executive MBA is a premium offering for high-potential, mid-career managers and their employers. The focus of the program is on developing leaders capable of transforming organizations. For the past 14 years, more than 200 of the Midwest’s most innovative companies have sponsored employees in the program. The average work experience of those enrolled is more than 15 years. Students meet Friday and Saturday every other week for two years. Non-resident students have the option of staying overnight at the Fluno Center for Executive Education.

Looking Ahead

The Enterprise MBA programs will continue to add instructors—both tenure-track business school faculty and outstanding business practitioners—who share a passion for teaching working professionals and have exceptional area expertise.