Create the Future
The Wisconsin Campaign
In 2003, the University of Wisconsin Foundation
launched a major capital campaign on behalf of the
University of Wisconsin-Madison. As part of the
“Create the Future: The Wisconsin Campaign” initiative,
the School of Business identifi ed its most important development
priorities.
Our top priority and greatest opportunity is the new MBA
program with its focus on career specializations. The Create
the Future capital campaign will provide the margin
of excellence needed to deliver superior career preparation
to every MBA student. Ultimately, the center-based
specializations also will identify areas of focus for executive
education and enrich the educational experiences of
undergraduates.
Our current faculty and undergraduate program are
both rated in the Top 15 in the nation—a rare achievement.
A second campaign priority is to enhance these
existing strengths, which requires the funding of
additional faculty chairs and research support to attract
and retain intellectual leaders. It also requires additional
funding of curriculum innovation and enrichment initiatives
for undergraduates. Opportunities to learn from
distinguished speakers and to participate in student
organizations are critical components of a well-rounded
education in business.
A third priority is fulfi lling the potential of Executive
Education programs. The opening of the Fluno Center
for Executive Education began a new era in which the
school moved beyond its traditional open-enrollment
public programs into custom education for key corporate
partners. The goal is to accelerate development and continue
to raise the quality and relevance of programs and
partnerships. Executive programs provide a vehicle for
bringing outstanding companies and individuals—often
the business school’s own alumni—to campus, generating
new opportunities for companies and individuals to interact
with undergraduate and graduate students.
As standards of our academic programs are raised, commensurate
facilities improvements are needed. Technological,
environmental and aesthetic improvements to
current space in Grainger Hall and a major addition for
graduate business education are planned to enhance the
professional culture and provide a welcoming environment
for students, alumni and recruiters.
FACULTY
Faculty Chairs
Endowed chairs, the highest honor bestowed by the
university, help keep the school competitive in the market
for the best faculty.
Career Development
This support frees selected faculty to concentrate on
creating new courses and improving existing ones,
while maintaining research productivity. It also helps
maximize the scholarly contributions of those at the most
productive stages of their careers.
Junior Faculty Research Awards
Talented business graduates choose academia so they can
conduct independent research and share knowledge with
students. To recruit and retain these exceptional scholars
and teachers it is imperative we provide a minimum level
of support for development and maintenance of their
research infrastructure.
|
STUDENTS
PhD Support
Strong PhD students add value to faculty research and
provide teaching support for the undergraduate and
master’s programs. Fellowships offer financial assistance
and recognition.
Master’s Student Support
In addition to targeted support offered through the MBA
Centers, the school offers more general master’s support
in the form of project, teaching or research assistantships.
Undergraduate Student Support
During an era of rising tuition, undergraduate
scholarships help preserve access to superior education
for all qualified students.
Student Organization Endowment
This endowment will help underwrite events and fi eld
trips by undergraduate student organizations and provide
staff to help ensure these experiences provide rewarding
and useful training. |
ALUMNI ENGAGEMENT
Visiting Alumni Program
One of our greatest assets is our alumni base, which we
intend to use more effectively by bringing alumni and friends
to campus for interaction with students in classes, student
organizations and in other settings, and providing a variety of
real-world expertise.
Visiting Professional Program
Successful practitioners return to campus to share their
perspective and experience in for-credit programs and
Executive Education.
Executive Leadership Series
The Executive Leadership Series invites top executives
to campus for speaking engagements and interaction
with MBA students to focus on ethics and leadership.
|
FACILITIES
Grainger Hall Preservation
Private money made Grainger Hall a superior facility;
additional private support will maintain it at the high
caliber expected by students and alumni.
Executive Education
Naming opportunities are available at the Fluno Center
for Executive Education and include the main dining
room, courtyard and exercise room. |
DEVELOPMENT PRIORITIES
TRANSFORMATIONAL PROJECTS
MBA Program Centers
To realize the goal of one center for each of the MBA
career specializations, the school needs to create several
new centers. In addition, the existing centers must
augment endowments in order to play a larger role
in the program. Gifts support students, faculty, staff
and physical infrastructure.
Building Project
A separate space for the MBA program will house
the centers and larger lecture halls, as well as provide
a professional environment for MBA students. This
additional space will create opportunities to confi gure
and renovate Grainger Hall to better serve the needs
of the undergraduate and PhD programs.
Naming Gift
Wisconsin remains one of only three schools in the Big
Ten without a named business school. Funds generated
from a naming gift will enable the school to aggressively
recruit and retain faculty and students and to quickly
implement strategies for program excellence and
alumni outreach.
Unrestricted Gifts
These funds provide the Dean with the fl exibility to
direct additional critical resources where they are
needed most to implement the school’s strategy.