New Full-Time MBA
Real Focus, Real Success
In 2003, the School of Business began implementation of a new, focused MBA program. The goal: to become the school of choice for students with a clear career focus.
The faculty, staff and students designed a new curriculum to support a variety of career specializations that will defi ne the UW-Madison MBA.
Our new program design emerged from the existing strengths of the school in specialized programs. As part of the new program, students entering in fall 2004 will have a common core curriculum that occupies most of their fi rst year. Specialized preparation begins the fi rst semester of the program and is the primary focus the second year.
MBA Career Specializations
- Accounting
- Applied Corporate Finance
- Applied Security Analysis
- Arts Administration
- Entrepreneurial Management
- Information Systems
- Marketing Research
- Operations and Technology Management
- Product Management Product Management
- Real Estate and Urban Land Economics
- Risk Management and Insurance
- Strategic Human Resource Management
- Strategic Management in the Life and Engineering
- Supply Chain Management
Centers of Expertise
- Bolz Center for Arts Administration
- Center for Product Management
- Center for Urban Land Economics Research
- Erdman Center for Operations and Technology Management
- Grainger Center for Supply Chain Management
- Stephen L. Hawk Center for Applied Security Analysis
- Nicholas Center for Applied Corporate Finance
- A.C. Nielsen Center for Marketing Research
- Weinert Center for Entrepreneurship
The goal is to develop a “Center of Expertise” around each career specialization. These centers share many critical characteristics that drive success, including:
- A faculty director with expertise and a desire to lead an applied academic program
- Dedicated support staff with expertise in the area
- Applied curriculum
- A community of students who seek a career in the field
- An executive advisory board
- Dedicated space to meet and work
- An endowment to cover operating costs, including student support
Center Success Stories
A sampling of the many strengths of the center-based approach:
A Decade of Meaningful Internships The year 2003 marked the tenth consecutive year that 100 percent of MBA students in the Grainger Center for Supply Chain Management accepted a summer internship or semester-long co-op. Because students typically enter the program with more than fi ve years of relevant work experience, employers are asked to assign students to high-profi le and meaningful projects, hold them to the same performance expectations as full-time employees, assign them a mentor and allow them to meet and interact with corporate executives. Grainger Center students interned with Best Buy Co., Guidant Corp., Harley- Davidson, Hewlett-Packard, IBM Corp., Kraft Foods, Lands’ End and Schreiber Foods, Inc.
Involvement of Finance Practitioners With more than 30 years of experience, the Applied Security Analysis Program (ASAP) is a successful training ground for careers in the investment fi eld. A theoretical foundation is blended with fi rst-hand experience of the rigors of managing real money. Student teams managed more than $12 million in equities, REITs and fi xedincome assets in 2003 and carried the responsibility for all investment decisions. Students also benefi t from frequent interaction with investment professionals. Most Fridays during the academic year, students have the opportunity to interact with investment professionals from around the globe. In 2003, more than 30 practitioners shared their experiences with students.
New Support for Product Management The first students in the newly created Center for Product Management entered the MBA program in 2003. Serving on the new program’s Executive Advisory Board are distinguished leaders from some of the world’s preeminent companies: Intuit, Procter & Gamble, Kraft, Kimberly- Clark, General Mills, Sara Lee, Campbell’s and Guidant. Board member companies are committed to recruiting students from the Center for Product Management for internships and full-time positions upon graduation. In the fi rst summer of the program, 100 percent of students were placed with leading firms.
Looking Ahead
In 2004, the Graduate Programs Offi ce will become the MBA Program Offi ce, refl ecting the new structure
of the graduate business program. The fi rst class of students to experience the new MBA curriculum will
enter in fall 2004.
Donald Hausch
Associate Dean for Master’s Programs
dhausch@bus.wisc.edu
Sandra Kelzenberg
Assistant Dean for Master’s Programs
skelzenberg@bus.wisc.edu
608/262-4000
www.bus.wisc.edu/graduateprograms